Method and apparatus for measuring social channel propagation effect

A channel and installation volume technology, applied in the field of network communication, can solve problems such as the lack of an effective measurement method for measuring the communication effect of social channels, and the inability to determine the value of the communication effect of different applications.

Active Publication Date: 2014-12-31
TENCENT TECH (SHENZHEN) CO LTD
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Problems solved by technology

[0003] However, there is no effective measurement method to measure the communication effect of various social channel

Method used

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  • Method and apparatus for measuring social channel propagation effect
  • Method and apparatus for measuring social channel propagation effect
  • Method and apparatus for measuring social channel propagation effect

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Embodiment Construction

[0021] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0022] The embodiment of the present invention provides a method for measuring the communication effect of social channels, the execution subject of the method is a distributed database, such as figure 1 As shown, the method includes:

[0023] Step 101, receiving the log file sent by the file server, the log file is used to record the occurrence time of various operations performed by different users on different application programs and the operation types of the ...

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Abstract

The invention, which relates to the technical field of network communication, discloses a method and apparatus for measuring a social channel propagation effect, so that propagation effects of different application programs can be determined comprehensively and accurately. According to the invention, a log file sent by a file server is received, wherein the log file is used for recording occurrence time of various operations execution on different application programs by different users and types of the operations; according to the occurrence time, recorded by the log file, of the different application programs as well as the operation types, statistics on propagation effect parameters of the different application programs within a preset time period is respectively carried out; and on the basis of the propagation effect parameters, propagation effect values of the different application programs are determined. The provided method and apparatus are suitable for determining a social channel propagation effect.

Description

technical field [0001] The present invention relates to the technical field of network communication, in particular to a method and device for measuring the communication effect of social channels. Background technique [0002] With the continuous development of science and technology, electronic products are constantly updated, and there are various kinds of application programs applied to electronic products. In order to promote their own applications, developers can promote them through various social channels to acquire new users or active users. For example, Tencent's open platform can acquire new users or active users through the user relationship chain in instant messaging (such as QQ) and users of various applications in Tencent's open platform by inviting, challenging, and showing off. [0003] However, there is no effective measurement method for measuring the communication effect of various social channels in the prior art, so that the communication effect value ...

Claims

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Application Information

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IPC IPC(8): H04L12/58G06F11/34
Inventor 邱跃鹏范成涛李恭伟章猛廖建魁刘义牛
Owner TENCENT TECH (SHENZHEN) CO LTD
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