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Method and device for pushing multimedia

A technology for multimedia and multimedia information, applied in the Internet field, can solve the problems of limited multimedia applications, and achieve the effect of flexible push and improved experience.

Inactive Publication Date: 2015-04-01
WUXI TVMINING MEDIA SCI & TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the current multimedia recommendation method is limited to the multimedia application itself. For example, when a user uses Youku to watch a video, the server can recommend videos of interest to the user through Youku.

Method used

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  • Method and device for pushing multimedia
  • Method and device for pushing multimedia

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Embodiment Construction

[0037] The preferred embodiments of the present invention will be described below in conjunction with the accompanying drawings. It should be understood that the preferred embodiments described here are only used to illustrate and explain the present invention, and are not intended to limit the present invention.

[0038] figure 1 A flow chart of a method for pushing multimedia provided by an embodiment of the present invention, such as figure 1 As shown, the method is used on the server side, including the following steps S11-S13:

[0039] In step S11, the current behavior information of the user of the instant messaging client is obtained.

[0040] Wherein, the instant messaging client is a terminal application with an instant messaging function, such as a WeChat client.

[0041] Step S12, according to the pre-stored correspondence between user behavior information and multimedia information, the multimedia information corresponding to the current behavior information is a...

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Abstract

The invention discloses a method and a device for pushing multimedia so as to achieve the purpose of recommending the multimedia to a user through an instant communication client. The method comprises the following steps: acquiring the current behavior information of the user of the instant communication client; acquiring multimedia information corresponding to the current behavior information according to a corresponding relation between the prestored user behavior information and the multimedia information; pushing multimedia data to the instant communication client according to the multimedia information, wherein the instant communication client is used for playing the multimedia data. Multimedia recommendation is combined with the instant communication client through acquiring the current behavior information of the user of the instant communication client and pushing the multimedia data to the instant communication client according to the current behavior information of the user, so that multimedia recommendation is not limited to a multimedia application self, the purpose of recommending the multimedia to the user through the instant communication client is achieved, and the experience of the user is improved.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a method and device for pushing multimedia. Background technique [0002] After the development of communication technology in recent years, multimedia applications have become an indispensable part of people's daily life. More and more users like to watch their favorite videos through the Internet. Therefore, recommending interesting videos to users through the Internet Video content has become an important research direction in the field of multimedia. However, the current multimedia recommendation method is limited to the multimedia application itself. For example, when a user watches a video on Youku, the server can recommend interesting videos to the user through Youku. Contents of the invention [0003] The present invention provides a method and device for pushing multimedia, which are used to recommend multimedia to users through an instant messaging client. [0...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/06H04L29/08
CPCH04L51/10H04L67/55
Inventor 王跃威
Owner WUXI TVMINING MEDIA SCI & TECH
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