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Inferring the social relevance of information about points of interest

A technique of relevance, points of interest, applied in the domain of inferring social relevance of information about points of interest

Active Publication Date: 2019-06-04
MICROSOFT TECH LICENSING LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the system still needs more focused and relevant search results

Method used

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  • Inferring the social relevance of information about points of interest
  • Inferring the social relevance of information about points of interest
  • Inferring the social relevance of information about points of interest

Examples

Experimental program
Comparison scheme
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Embodiment Construction

[0016] Ranking the results of places in an order that is relevant to the user is a challenging task. Many heuristics exist, but few have proven satisfactory. Social relevance addresses this need.

[0017] The disclosed architecture facilitates user queries (e.g., merchants) for items of interest, and in particular, merchants that are social relevance (composition of people who frequent the merchant) for their desired context. Improved relevance. Social relevance, which is social information such as a posting, is information that can be derived from postings and the types of individuals in a person's circle to measure how interesting an item of interest (eg, a place) may be to a potential customer. For example, inferences may be derived and validated from information about a type of location or a specific location and type of person at certain times or on certain dates.

[0018] Social relevance can be determined using techniques such as cross-referencing social distance, so...

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PUM

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Abstract

The architecture facilitates relevance analysis for user queries on items of interest (eg, businesses) that derive their social relevance (composition of people frequenting the business) for their environment. Social relevance can be based on social data involving other people by using things such as cross-referencing social distance, social network activity with geolocation and check-in data, time / date information associated with social content, and text mining to inform and validate conclusions. Class technology to determine. The social relevance of many users and historical trends of the data can be combined to calculate a score for an item of interest. Additionally, the social relevance of people currently visiting the business can be used to calculate the current score. Forecasts can be calculated for a specific point in time in the future. Technology may augment, filter and / or add "glamor" information to search results, within a general purpose, localized search page or application.

Description

Background technique [0001] The amount of information generated and accumulated on a network can serve many useful purposes if the techniques used to extract the desired information are performant (efficient) and effective. The ability to obtain desired data from this vast amount of information and updates to that information needs to be more focused for user search queries. Existing solutions attempt to address the problem through page views of web pages, click-through events on search results, or measurements of the number of people associated with an item such as a restaurant. However, the system still needs more focused and relevant search results. Contents of the invention [0002] The following presents a simplified summary in order to provide a basic understanding of some of the novel embodiments described herein. This summary is not an extensive overview and it is not intended to identify key / critical elements or to delineate the scope thereof. Its sole purpose is...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9535
CPCG06F16/9535G06F16/00
Inventor R.沃波蒂特施S.罕
Owner MICROSOFT TECH LICENSING LLC