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Method and device for avoiding user churn

A user loss and user technology, which is applied in the field of network technology applications, can solve problems such as failure to reach users, loss, and miss the best opportunity for users, and achieve the effect of preventing user loss

Active Publication Date: 2015-06-03
TENCENT TECH (SHENZHEN) CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] In the existing technology, when preventing user loss, the user is retained only after the user has lost user characteristics. Therefore, the best opportunity to prevent user loss is missed, and the effect of preventing user loss cannot be achieved.

Method used

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  • Method and device for avoiding user churn
  • Method and device for avoiding user churn

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0027] This embodiment provides a method for preventing user loss, see figure 1 , the method flow provided by this embodiment includes:

[0028] 101: Collect user data corresponding to at least one target user under the target application, where the user data at least includes user basic attribute information, user behavior index information, and user activity index information.

[0029] 102: Determine the user type of the target user according to the user data of the target user, where the user type at least includes normal active users, users on the verge of silence, and silent users.

[0030] 103: If the user type of the target user is a user who is on the verge of silence, push relevant data for increasing activity to the target user under the target application.

[0031] As a preferred embodiment, before determining the user type of the target user according to the user data of the target user, it also includes:

[0032] Pre-build type models corresponding to different ...

Embodiment 2

[0047] With the popularization and development of computer network technology, there are more and more products on the application platform. With the increase of products on the application platform, users' choices of products on the application platform also increase accordingly. When certain products on the application platform are less attractive to users, users on the application platform will be lost, resulting in a decrease in the number of users on the application platform. Since the number of users is an important index to measure the performance of the application platform, the embodiment of the present invention provides a method for preventing user loss. Now, combining the content of the first embodiment above, the method for preventing user loss provided by the present invention is described in detail. explain. see figure 2 , the method flow provided by this embodiment includes:

[0048] 201: Pre-construct type models corresponding to different user data.

[0...

Embodiment 3

[0119] see Figure 4 , the embodiment of the present invention provides a device for preventing user loss, the device includes:

[0120] A collection module 401, configured to collect user data corresponding to at least one target user under the target application, where the user data at least includes user basic attribute information, user behavior index information, and user activity index information;

[0121] A determining module 402, configured to determine the user type of the target user according to the user data of the target user, where the user type includes at least normal active users, near-silent users, and silent users;

[0122] Pushing module 403, is used for when the user type of target user is on the verge of silent user, pushes the relevant data that is used to promote active degree to target user under target application program.

[0123] As a preferred embodiment, see Figure 5 , the device, further comprising:

[0124] A construction module 404, config...

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Abstract

Devices and methods are provided for preventing user churn, wherein the methods include: collecting target user data corresponding to one or more target users associated with a target application program(101), the target user data including user basic attribute information, user behavioral indicator information and user active indicator information; determining a target user type of the one or more target users based on at least information associated with the target user data of the one or more target users(102), the target user type including a normal active user, an approximately silent user and a silent user; and in response to the target user type of the one or more target users being an approximately silent user, pushing first data for promoting activeness to the one or more target users associated with the target application program(103).

Description

technical field [0001] The invention relates to the application field of network technology, in particular to a method and device for preventing user loss. Background technique [0002] With the continuous development of network technology, there are more and more types of application programs. If the products on the application platform are less attractive to users, the activity of some users on the application platform will decrease accordingly, resulting in a decrease in the number of users on the application platform. Since the number of users is one of the important indicators to measure the performance of the application platform, the method of preventing the loss of users on the application platform will affect the number of users on the application platform. Therefore, how to prevent user loss and increase the number of users of the application platform has become It is the key to building a good application platform. [0003] In order to prevent the loss of users,...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F19/00
CPCG06F2201/865G06F11/3476G06F11/3438G06F2201/81G06F16/285G06Q30/0255H04L67/535
Inventor 朱静涛胡熙徐欣张孝龙倪虎许多斌刘黎春范成涛艾志兵杨向勇
Owner TENCENT TECH (SHENZHEN) CO LTD
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