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WIFI-based precision ad pushing method

An advertising push and accurate technology, applied in the field of wireless communication, can solve the problems of poor user experience and poor advertising effect, and achieve the effect of solving poor user experience

Inactive Publication Date: 2015-06-10
GUANGZHOU USEEASE INFORMATION TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The present invention can perceive the time and location of WIFI users, and can perceive the personal information and preferences of WIFI users, which improves the timeliness and pertinence of advertisements, enhances user experience, and fundamentally solves the problems caused by the existing WIFI advertisement push mechanism. The disadvantages and problems of poor user experience and inconspicuous advertising effect; the present invention can also lay the foundation for further optimization and transformation of future WIFI advertising push services

Method used

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Embodiment Construction

[0021] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0022] see figure 2 , a WIFI-based precise advertising push method, comprising the following steps:

[0023] (1) The user turns on the WIFI function of the mobile phone and connects to the WIFI network provided by the operator;

[0024] (2) The user opens the browser to surf the Internet, enters the WIFI authentication interface, and fills in user information such as occupation, identity, and monthly income when authenticating;

[0025] (3) The platform obt...

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Abstract

The invention discloses a WIFI-based precision ad pushing method. According to the method, through judging an access place, access time, personal information and preferences of a user using WIFI service, and ad interesting the user can be precisely pushed. The prior WIFI certification process and the mechanism, a mobile phone and other devices do not need any change, and precise WIFI ad pushing can be realized. Thus, a platform can build a client relationship database tied with WLAN user names, an ad can be customized for the user on the basis, the most proper ad can be sent to the user at the specific time and place, shortcomings and the problem or poor user experience and not obvious ad effects caused by the prior WIFI ad pushing mechanism can be fundamentally solved, and the practical needs for precise ad pushing by the current operator can be met.

Description

technical field [0001] The invention belongs to the technical field of wireless communication, in particular to a WIFI-based precise advertisement pushing method. Background technique [0002] Advertisement push business is just a new industry born with the increase of Internet users. In many public places, operators provide users with free WIFI services, and at the same time, WIFI users are directly used as the audience of advertising information, and advertising information is pushed when WIFI users browse the web. [0003] In order to increase the value of advertisements and increase the user's acceptance of advertisements, operators need environment-specific advertisement push services, that is, to push advertisements to WLAN users in specific environments at the right time and place, such as based on the location of WLAN APs, to WLAN clients surfing the Internet within the range of this AP will push advertisement information, discount information, preferential info...

Claims

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Application Information

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IPC IPC(8): H04L29/08G06Q30/02
CPCH04L65/4061G06Q30/0277H04L67/55
Inventor 肖晓军
Owner GUANGZHOU USEEASE INFORMATION TECH
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