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Method and device for determining user similarity

A similarity and user technology, applied in the field of determining the similarity between users, to achieve the effect of high accuracy

Active Publication Date: 2019-03-26
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The methods mentioned above use different parameters to match users. These parameters only reflect a certain aspect of user information, and the application of matching degree has certain limitations.

Method used

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  • Method and device for determining user similarity
  • Method and device for determining user similarity

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Embodiment Construction

[0016] The application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain related inventions, rather than to limit the invention. It should also be noted that, for ease of description, only parts related to the invention are shown in the drawings.

[0017] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.

[0018] Please refer to figure 1 , which shows an exemplary system architecture 100 to which the embodiments of the present application can be applied.

[0019] Such as figure 1 As shown, the system architecture 100 may include terminal devices 101 , 102 , a network 103 and servers 104 , 105 , 10...

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Abstract

Disclosed are a method and apparatus for determining similarities between users. In some embodiments, the method for determining similarities between users comprises: acquiring one or more geographical locations in movement tracks of users; acquiring semantic classes of the geographical locations; and analyzing, based on the semantic classes of the geographical locations, similarities between the users. In accordance with embodiments of the present invention, by analyzing some geographical locations having semantics in movement tracks of users, similarities between the users can be determined, such that users having similarities in life pattern can be found, so as to provide targeted service for people having similar life models.

Description

technical field [0001] The present application relates to the technical field of communication, in particular to the technical field of network communication, and in particular to a method and a device for determining the similarity between users. Background technique [0002] With the continuous development of mobile communication technology and intelligent applications, it is relatively easy for people to obtain the moving track of a mobile terminal (or mobile user). For example, various location-based services (location-based service, LBS) can acquire and record the location information of the mobile terminal. These moving trajectories can reflect the living habits and behavior patterns of mobile users. Based on the user's living habits and behavior patterns, similar users can be found, so that targeted services can be provided for this type of user group. [0003] At present, there are mainly the following types of methods for similar user discovery: using basic user i...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9537G06F16/29
CPCG06F16/00
Inventor 祝恒书吴海山沈志勇
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD