Method for selecting flow refining marketing parameters

A refined and traffic technology, applied in the field of traffic refinement, can solve the problem of fuzzy segmented customers unable to capture customer consumption needs in a timely manner, and achieve the effect of precise capture, improved classification accuracy, and improved success rate.

Inactive Publication Date: 2015-07-08
HUADI COMP GROUP
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  • Abstract
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Problems solved by technology

[0007] The technical problem to be solved by the present invention is to provide a method for selecting traffic refinement marketing parameters in or

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  • Method for selecting flow refining marketing parameters
  • Method for selecting flow refining marketing parameters
  • Method for selecting flow refining marketing parameters

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[0037] The embodiments of the present invention are described in detail below. Examples of the embodiments are shown in the accompanying drawings, wherein the same or similar reference numerals indicate the same or similar elements or elements with the same or similar functions. The following embodiments described with reference to the accompanying drawings are exemplary, and are only used to explain the present invention, and cannot be construed as limiting the present invention.

[0038] Those skilled in the art can understand that, unless specifically stated otherwise, the singular forms "a", "an", "said" and "the" used herein may also include plural forms. It should be further understood that the term "comprising" used in the specification of the present invention refers to the presence of the described features, integers, steps, operations, elements and / or components, but does not exclude the presence or addition of one or more other features, Integers, steps, operations, el...

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Abstract

The invention relates to the technical field of flow refining, in particular to a method for selecting flow refining marketing parameters. The method is characterized in that data variables are selected for refining user groups according to refining aims, data sample sets of the user groups are extracted from the data set, and parameters having influences on classification accuracy of an AdaBoosting model are determined with the data sample sets of the user groups as training samples of the AdaBoosting model; the classification accuracy of the AdaBoosting model is improved, the consumer demands of users are accurately captured, and the success rate of flow package popularization is improved.

Description

technical field [0001] The present invention relates to the technical field of flow refinement, in particular to a method for selecting flow refinement marketing parameters. Background technique [0002] At present, GX Unicom uses traditional methods to segment customers in the process of data package promotion. Simple segmentation variables such as monthly consumption, monthly data consumption, and package type can no longer adapt to the data management in the Internet era, and discover the potential data demand of users. This kind of fuzzy subdivision results cannot capture the consumption needs of customers in a timely manner, nor can it provide corresponding services in a timely manner to meet the needs and increase the company's revenue. At the same time, due to the vague customer positioning in the early stage, the company cannot dig out the real potential customers, so the company can only use the "violent marketing" method based on experience. It caused customer com...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
Inventor 杨栋缪崇大
Owner HUADI COMP GROUP
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