Tourist satisfaction investigation method

Abstract

The invention relates to the technical field of data research, and particularly discloses a tourist satisfaction investigation method. The tourist satisfaction investigation method comprises the following steps: calculation and analysis of comprehensive indexes of tourist satisfaction in the whole nation: firstly constructing a four-layer index system of the comprehensive indexes of tourist satisfaction, wherein the first layer of the index system comprising comprehensive indexes of tourist satisfaction in the whole nation, the second layer of the index system comprising the indexes of satisfaction of national and inbound tourists, the third layer of the index system comprising latent variables, and the fourth layer of the index system comprising the measured variables of the latent variables; determining the weights of the four-layer indexes; calculating the indexes of tourist satisfaction in the fourth layer of indexes according to the weights; successively analogizing to calculate the indexes of tourist satisfaction of the third layer and the second layer of indexes according to the weights of the calculated indexes of tourist satisfaction and each layer of indexes; finally, calculating the comprehensive indexes of tourist satisfaction in the whole nation for the first layer of indexes. The capacity for scientific research is promoted, the research cost is reduced, and technical support and data foundation are provided for promoting the service quality in tourism, standardizing tourism market order and promoting tourism development.

Description

technical field [0001] The invention relates to the technical field of data research, in particular to a data research method for tourist satisfaction in the tourism industry. Background technique [0002] With the improvement of people's living standards, outbound tourism has become synonymous with fashion and holidays. However, due to the imperfect development of my country's tourism market, some scenic spots have solicited customers, forced sales, fraud, etc., which infringe on the rights and interests of tourists and affect tourists' travel emotions. situation; thus, the concept of travel satisfaction came into being! [0003] The development of the economy has promoted the development of China's tourism industry by leaps and bounds. Whether the transportation of tourists is convenient, whether the tour guides are standardized, whether there are fraudulent and forced selling behaviors, whether the setting of scenic spots is reasonable, whether there are relief arrangement...

AI Technical Summary

Problems solved by technology

[0004] The existing survey method of satisfaction index structure model has defects such as the survey index is not comprehensive enough, cannot keep pace with the times, and the data processing method is backward, which is not conducive to a comprehensive and systematic survey of tourist satisfaction data

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