Information investigating system and investigating method

Abstract

The invention relates to an information investigation system and an investigation method. A system questionnaire investigation terminal (3) is communicated with a data acquisition server (2), the data acquisition server is communicated with a database sever (1), and a user inquiry terminal (4) is communicated with the database server and the data acquisition server respectively. The system questionnaire investigation terminal utilizes an embedded intelligent device. The system is in SOCKET communication with the questionnaire investigation terminal by utilizing the TCP / IP protocol as a bottom communication protocol and utilizes a LAN port as a physical communication interface. In case of questionnaires, a client only needs to respond a questionnaire sent from the data acquisition server on the questionnaire investigation terminal, then answer information can be immediately uploaded to the data acquisition server and the database server in the background for use of analysis, and the questionnaire investigation is automatically finished. The invention can update questions in the questionnaire in real time, the investigated target user is accurate, the investigation data is real and reliable, the investigation data can be fed back in real time, the invention can carry out continuous investigation of large sample quantity, and the investigation efficiency is high along with low cost.

Description

technical field [0001] The invention belongs to the technical field of customer information questionnaire investigation by using computer information system. Background technique [0002] At present, there are mainly the following ways to conduct customer information questionnaire surveys: ①Entrust research institutions to conduct special market research. ② The account manager asks the customer's opinion when calling the customer. ③In the business premises, set up service evaluation equipment for service personnel or customer opinion ballot boxes. ④ The communication service provider conducts a questionnaire survey of network users on its portal website or questionnaire survey website. ⑤ Solicit customer opinions with simple survey cards. [0003] The above traditional questionnaire survey methods all have the following problems more or less: ①The survey costs are high and take a long time. According to the current market price, to do a market survey report of 10,000 cop...

AI Technical Summary

Problems solved by technology

[0003] The above traditional questionnaire survey methods have more or less the following problems: ①The survey costs are high and the time is long

Such a high survey economy and time cost make it difficult for companies to conduct continuous and large-sample surveys

②The scope of investigation is difficult to be comprehensive

In addition to online surveys, questionnaire surveys and telephone consultations can only select representative local areas for surveys, and it is difficult to extend the scope of the survey to all areas within the scope of the survey

③ low credibility

Make some market research reports less credible

④Confidentiality is difficult to control

After the entrusting party hands over the survey project to a third-party market research and research institution, all survey content and survey customer information are completely controlled by the third party, which may cause confidentiality leakage, so that competitors can learn about the company's internal information and planned development. New projects that may cause huge economic losses to the enterprise

⑤Poor continuity

However, the special market research has obvious weaknesses in the continuity of time, and it cannot carry out continuous evaluation and prediction of changes in users' opinions. cause great difficulty

⑥ It is difficult to update the survey question bank in real time

Traditional survey methods cannot set up different questionnaires in a timely manner according to different regions, different times and changes in product services, so that it is impossible to grasp the latest user opinions, needs and changes in real time

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