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Internet video advertisement platform

An Internet video and advertising platform technology, applied in the direction of image communication, selective content distribution, electrical components, etc., can solve the problem of inability to get instant feedback, product reviews that cannot be advertised, and product opinions in advertisements that cannot be obtained from user advertisements and other issues to achieve the effect of increasing interactivity and receiving feedback information in real time

Inactive Publication Date: 2015-07-29
LIUZHOU YIHUBAIYING TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Compared with traditional TV, the Internet is more interactive, but the existing advertisements are only selectively displayed to users, but it is impossible to know the users' opinions on the advertisements and the opinions on the products in the advertisements. For example, in the online shopping mall Online shopping, users can comment on the purchased products, but they cannot comment on the advertised products, and whether the advertisement content meets the preferences of potential buyers cannot get instant feedback

Method used

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Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0016] An Internet video advertising platform, including a client and an advertising server,

[0017] The client and the ad server are connected via the Internet;

[0018] Ad servers include,

[0019] The registration module receives the user name and password entered by the user, and verifies whether the user name has been registered;

[0020] The matching module matches user preferences according to the user's recent search keywords, thereby displaying advertising videos that meet user preferences to the user through the client;

[0021] The mouse action capture module, when the advertising video is played on the client, captures the mouse action, when the mouse clicks on the advertising video, pauses the advertising video, and displays feedback information and continue playing two options on the display screen of the user for the user choose;

[0022] Advertising video playback and information collection module, if the user chooses to continue playing, then continue to p...

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PUM

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Abstract

The invention discloses an Internet video advertisement platform, comprising a client and an advertisement server which comprises a registering module, a matching module, a mouse action capturing module, an advertisement video playing and information collecting module, a speech input module and a judging module, wherein the matching module is used for showing advertisement videos according with user preference to a user by the client; the mouse action capturing module is used for capturing mouse actions, pausing the advertisement video and displaying two options, feeding back information and continuing paying, on a display screen of the client for the user to choose when the mouse clicks the advertisement video; the advertisement video playing and information collecting module is used for continuously playing the advertisement video if the user chooses continuing playing, and displaying an input dialog box on the display screen of the client if the user chooses feeding back information, then the user can input own comments by the dialog box, and the collected user comments are stored to a storage; the judging module is used for preliminarily judging the user comment information. The Internet video advertisement platform achieves the advantages of increasing interactivity of the network advertisement videos and receiving the feedback information in real time.

Description

technical field [0001] The invention relates to the field of information networks, in particular to an Internet video advertising platform. Background technique [0002] At present, with the development of Internet broadband, Internet video is gradually replacing traditional TV, and more and more young people choose to watch programs through Internet video. Therefore, the amount of advertisements placed on online videos has also increased. Compared with traditional TV, the Internet is more interactive, but the existing advertisements are only selectively displayed to users, but it is impossible to know the users' opinions on the advertisements and the opinions on the products in the advertisements. For example, in the online shopping mall Online shopping, users can comment on the purchased products, but they cannot comment on the advertised products, and whether the advertisement content meets the preferences of potential buyers cannot get instant feedback. Contents of th...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/258H04N21/475
CPCH04N21/25875H04N21/25891H04N21/4756
Inventor 马先阳
Owner LIUZHOU YIHUBAIYING TECH CO LTD
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