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Multimedia file insertion position determining method and apparatus

A technology for multimedia files and insertion positions, applied in the field of video playback, can solve the problems of low accuracy of multimedia file insertion positions, and achieve the effect of solving low accuracy and accurate determination

Active Publication Date: 2015-10-07
TENCENT TECH (BEIJING) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Embodiments of the present invention provide a method and device for determining the insertion position of a multimedia file, to at least solve the technical problem of low accuracy in determining the insertion position of a multimedia file in the prior art

Method used

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  • Multimedia file insertion position determining method and apparatus
  • Multimedia file insertion position determining method and apparatus
  • Multimedia file insertion position determining method and apparatus

Examples

Experimental program
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Effect test

Embodiment 1

[0025] According to an embodiment of the present invention, a method for determining the insertion position of a multimedia file is provided. In this embodiment, the above method for determining the insertion position of a multimedia file can be applied to such as figure 1 In the hardware environment formed by the server 202 and the terminal 204 provided with the video player. Such as figure 1 As shown, the server 202 is connected to the terminal 204 through a network, the network includes but not limited to: wide area network, metropolitan area network or local area network, and the above terminal can include but not limited to one of the following: mobile phone, tablet computer. When the video player of the terminal 204 plays a video file, it can report the playback operation record to the server 202, and the server 202 can store the corresponding playback operation record, so as to determine the insertion position of the multimedia file according to the performed playback o...

Embodiment 2

[0096] According to an embodiment of the present invention, a device for determining the insertion position of a multimedia file is provided. In this embodiment, the above-mentioned device for determining the insertion position of a multimedia file can be applied to such as figure 1 In the hardware environment formed by the server 202 and the terminal 204 provided with the video player. Such as figure 1 As shown, the server 202 is connected to the terminal 204 through a network, the network includes but not limited to: wide area network, metropolitan area network or local area network, and the above terminal can include but not limited to one of the following: mobile phone, tablet computer. When the video player of the terminal 204 plays a video file, it can report the playback operation record to the server 202, and the server 202 can store the corresponding playback operation record, so as to determine the insertion position of the multimedia file according to the performed ...

Embodiment 3

[0151] According to an embodiment of the present invention, a server for implementing the above-mentioned method for determining a multimedia location is also provided, and the above-mentioned server can be applied to such as figure 1 In the hardware environment shown.

[0152] Such as figure 1 As shown, the server 202 is connected to the terminal 204 through a network. The above-mentioned network includes but not limited to: wide area network, metropolitan area network or local area network. The above-mentioned terminal may include but not limited to one of the following: mobile phone, tablet computer. When the video player of the terminal 204 plays a video file, it can report the playback operation record to the server 202, and the server 202 can store the corresponding playback operation record, so as to determine the insertion position of the multimedia file according to the performed playback operation record.

[0153] Optionally, in this embodiment, the above server inc...

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Abstract

The invention discloses a multimedia file insertion position determining method and apparatus. The method comprises the following steps: obtaining a play operation record already executed when a video file is played, wherein the play operation record is used for indicating play positions of interruption operation executed in the corresponding video file when the video file is played; arranging a partial play time period of the video file to be a time period to be inserted; and according to the occurring frequency of the play positions in the time period to be inserted, arranging at least one of the play positions to be an insertion position for inserting the multimedia file thereto. According to the invention, the technical problem of low accuracy in determining the insertion position of the multimedia file in the prior art is solved.

Description

technical field [0001] The present invention relates to the field of video playing, in particular to a method and device for determining the insertion position of a multimedia file. Background technique [0002] Currently, as the main method of video advertising, interstitial advertisements in videos bear the heavy responsibility of monetizing video business. The most important task of interstitial advertisements is to "mark" the video content, and select appropriate "marking" positions to place interstitial advertisements. Among them, "Spotting" refers to determining the insertion position of the interstitial advertisement. [0003] Existing dotting technology has two classes usually, manual dotting and automatic dotting. Among them, manual marking refers to manually judging the position that needs to be marked, and automatic marking refers to automatically marking at a specific time point by machine. [0004] However, although manual management does not seriously affect ...

Claims

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Application Information

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IPC IPC(8): H04N21/472H04N21/6587
Inventor 周健
Owner TENCENT TECH (BEIJING) CO LTD
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