Advertisement implanting method and advertisement implanting system

An advertising implantation and advertising technology, applied in the field of advertising implantation method and advertising implantation system, can solve the problems of inability to respond in time and low advertising effect, and achieve the effect of realistic implantation effect, automation, and improvement of implantation efficiency.

Active Publication Date: 2015-12-09
BOE TECH GRP CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] The above methods of placing advertisements have one thing in common: they all need to rely on a large number of manual operations, and cannot achieve timely a

Method used

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  • Advertisement implanting method and advertisement implanting system
  • Advertisement implanting method and advertisement implanting system
  • Advertisement implanting method and advertisement implanting system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0069] This embodiment provides a method for inserting advertisements, which is used for inserting advertisements related to video content into dynamic videos to be played, so as to realize realistic placement of advertisements.

[0070] The advertisement implantation method generally includes:

[0071] Obtaining an image element marker map from a dynamic video, where the image element marker map includes at least one image element;

[0072] Judging whether the image element marker map matches the advertisement graphic element to be implanted;

[0073] If the image element marker map matches the advertisement graphic element to be implanted, the advertisement is implanted.

[0074] The image elements mentioned here include items, scenes or characters existing in the form of pictures. The function of the image element marker map is to determine the image elements that can be used to insert advertisements in the dynamic video, so as to facilitate the placement of advertisement...

Embodiment 2

[0093] This embodiment provides an advertisement insertion system, such as image 3 As shown, the advertisement implantation system includes an image element tag map generation unit 1, a matching unit 2 and an advertisement placement unit 3, wherein:

[0094] An image element tag map generating unit 1, configured to obtain an image element tag map from a dynamic video, where the image element tag map includes at least one image element;

[0095] A matching unit 2, configured to determine whether the image element marker map matches the advertisement graphic element to be implanted;

[0096] The advertisement implantation unit 3 is configured to insert an advertisement when the image element marker map matches the advertisement graphic element to be implanted according to the matching result of the matching unit 2 .

[0097] Preferably, the image element marker map generation unit 1 includes an image frame subunit 11 for extracting and an image element marker map subunit 12 fo...

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Abstract

The invention belongs to the field of advertisement display, and particularly relates to an advertisement implanting method and an advertisement implanting system. The advertisement implanting method is used for implanting advertisements related to video content in a dynamic video and comprises the following steps of: obtaining an image element mark graph from the dynamic video, the image element mark graph comprising at least an image element; judging whether the image element mark graph matches with a to-be-implanted advertisement graphic primitive; and if the image element mark graph matches with the to-be-implanted advertisement graphic primitive, implanting an advertisement. According to the advertisement implanting method, implanting of an advertisement entity is realized under the precondition of not affecting audiences to watch the video, the audiences can select preferred articles for commodity search, related advertisements can be pushed actively in a targeted manner based on the favor of the audiences, and the implanting effect is enabled to be more vivid and more natural. As a whole, automation of the advertisement implanting is realized, and the implanting efficiency is increased.

Description

technical field [0001] The invention belongs to the field of display technology, and in particular relates to an advertisement embedding method and an advertisement embedding system. Background technique [0002] With the progress of society and the diversification of products, there is a need to use video to push advertisements. Most of the methods of placing advertisements in videos are based on manual operations, that is, the operator extracts image frames suitable for placing advertisements from the video, and then uses an editing system to insert graphic advertisements into these extracted image frames. [0003] The inventor has conducted research on current advertisement insertion methods, and found that the advertisement insertion process includes an operation method based on a nonlinear video editing system and other non-automatic operation methods. [0004] The operation method based on the nonlinear video editing system includes: either the operator determines the...

Claims

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Application Information

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IPC IPC(8): H04N21/2668H04N21/234H04N21/478
CPCG11B27/036H04N21/23418H04N21/23424H04N21/4622H04N21/478H04N21/812H04N21/84H05K999/99H04N21/2668H04N21/47815
Inventor 李正龙吕学文张丽杰
Owner BOE TECH GRP CO LTD
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