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Method and device for pushing interactive information of interactive television system

A technology of interactive information and interactive TV, which is applied in the Internet field to achieve the effects of enhancing interactivity and visual experience, increasing ratings, and increasing enthusiasm

Inactive Publication Date: 2016-03-09
TVM BEIJING TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The time schedule of TV programs is fixed, and users can only enjoy specific services at designated times

Method used

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  • Method and device for pushing interactive information of interactive television system
  • Method and device for pushing interactive information of interactive television system
  • Method and device for pushing interactive information of interactive television system

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Embodiment Construction

[0023] The preferred embodiments of the present invention will be described below with reference to the accompanying drawings. It should be understood that the preferred embodiments described here are only used to illustrate and explain the present invention, and are not used to limit the present invention.

[0024] The embodiment of the present invention provides a method for pushing interactive information of an interactive television system, see figure 1 ,include:

[0025] S100 Obtain user information of interactive information participating in interactive television programs;

[0026] In the interactive TV system of the present invention, by arranging the interactive information on the TV video screen, the user can participate in the interaction of the TV program when watching the TV video. See figure 2 , During the broadcast of the football stadium, the interactive activities provided by Nike sponsors at the top left of the video. Users use mobile phones or any communication te...

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Abstract

The invention discloses a method and device for pushing interactive information of an interactive television system. The method and device are used for pushing suitable interactive topics to users in a targeted manner according to specific information of the users, so as to attract the users to utilize mobile terminals to participate in interaction of a television program. The method includes the steps of: obtaining information of users participating in interactive information; determining grade information of the users; and according to the grade information, sending topic information matched with the grade to user terminals. According to the method and device for pushing the interactive information of the interactive television system, different interactive topic are set for interactive information in advance, and different interactive topics are sent for the users according to different grade information of the users, thereby pushing suitable interactive topics to the users in a targeted manner according to the specific information of the users. The enthusiasm of user participation in an interaction item is improved. For a watching population of the television program, in the process of playing a video by the television, the users are attracted to participate in watching and interaction of the video played by the television, thereby improving the audience rating of the television program, and enhancing interactivity and visual experience of user participation.

Description

Technical field [0001] The present invention relates to the field of Internet technology, in particular to a method and device for pushing interactive information of an interactive television system. Background technique [0002] In the existing broadcasting and television system, service provision is one-way, and users can only passively accept it. From the actual operation of users, live broadcasting only supports simple operations such as entering the broadcasting, exiting the broadcasting, and switching channels. The schedule of TV programs is fixed, and users can only enjoy specific services at designated times. [0003] With the development of mobile Internet technology, the penetration rate of mobile terminals, such as mobile phones, is very high. Users can enjoy multimedia content on the Internet through mobile terminals, which affects the viewing of broadcast television services. [0004] In the process of TV playing videos, attracting users to combine the functions of mobi...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/475H04N21/466
CPCH04N21/4758H04N21/466
Inventor 呼伦夫
Owner TVM BEIJING TECH