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A navigation advertisement pushing system based on geographic positions

A technology of advertisement push and geographic location, applied in the field of navigation advertisement push system, to achieve the effect of reducing the risk of advertisement investment and reducing the calculation load

Active Publication Date: 2016-05-18
薛俊华
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0005] At present, there are technical solutions in the market that automatically update map road network data based on user trajectory data. However, these technical solutions simply equate user trajectory with roads, and it is easy to incorporate many wrong trajectories into the public road network of the map, such as the climbing trajectory of donkey users. , the trajectory of the user's activities in the private domain

Method used

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  • A navigation advertisement pushing system based on geographic positions
  • A navigation advertisement pushing system based on geographic positions
  • A navigation advertisement pushing system based on geographic positions

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no. 1 example

[0046] See Figure 1 to Figure 4 , according to a first embodiment of the present invention, the present invention is a navigation advertisement push system based on geographic location, comprising:

[0047] A server 1, a plurality of navigation terminals 2 and corresponding plurality of users 3, wherein: each of the navigation terminals 2 includes a data collection module 21, a first data storage module 22, a first data transmission module 23 and a first An input and output module 24; the data acquisition module 21 is used to collect the positioning data of the navigation terminal 2 in real time and the corresponding time of the positioning data; the first data storage module 22 is used to store data; the first The data transmission module 23 is used for data transmission between the navigation terminal 2 and the server 1; the first input and output module 24 is used for receiving the input of the user 3 and outputting the navigation terminal to the user 3 2 stored data; and...

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Abstract

A navigation advertisement pushing system based on geographic positions is disclosed and includes a server, a plurality of navigation terminals and a plurality of corresponding users, wherein the server comprises a database, a map and a track map layer corresponding to the map are stored in the database, and the track map layer is divided into memory units so that each of the memory units is corresponding to a geographic zone in the map. The servicer receives positioning data sent by the navigation terminals and corresponding times in real time, determines the memory units corresponding to the geographic positions of the navigation terminals on the map, and stores user names corresponding to the navigation terminals and the times into the memory units. The users input a pushing zone through the navigation terminals to generate a navigation advertisement. The server receives the navigation advertisement, calculates according to a user track in the memory unit corresponding to the pushing zone to screen affiliated persons, and sends the navigation advertisement to the affiliated persons.

Description

technical field [0001] The invention relates to a navigation advertisement push system based on geographic location, in particular to a navigation advertisement push system capable of tracking segmented billing after the advertisement is pushed. Background technique [0002] At present, most of the user track storage, return visit and tracking solutions on the market are that the system collects the user's positioning coordinates in real time, and stores the positioning coordinates in the corresponding storage of the user in the database according to the time sequence of the collection time. in the unit. In the navigation advertisement push system to be disclosed in the present invention, the server needs to calculate and analyze user historical track data, and select suitable advertisement push objects from all users. According to the existing coordinate data storage structure scheme, when the server of the navigation advertisement push system calculates and filters associ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04W4/02G01S19/42H04W4/021
CPCG01S19/42H04W4/021G01C21/3484G01C21/3697
Inventor 薛俊华
Owner 薛俊华
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