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Advertising method and system

A technology of advertising placement and advertising, which is applied in the Internet field to achieve the effect of reducing costs and increasing revenue

Active Publication Date: 2016-05-25
ALIBABA (CHINA) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0009] In view of this, the technical problem to be solved in this application is to provide a method and system for advertising delivery, to solve the problems of reasonably arranging the delivery of advertisements according to the effectiveness of advertising delivery, facilitating the accurate delivery of advertisers and improving the viewing experience of users

Method used

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  • Advertising method and system
  • Advertising method and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0050] Such as figure 1 Shown is a specific embodiment of the advertisement delivery method described in this application. In this embodiment, instead of sending a request to search for the corresponding advertisement from the server for delivery when the terminal player is inserting the advertisement, it will correspond to the corresponding advertisement insert set on the server according to the location information of the advertisement insert in the terminal player. , and then retrieve the corresponding advertisement from the collection for insertion. In this embodiment, the specific flow of advertisement placement is described from the server side. The method comprises the steps of:

[0051] Step 101, after receiving the advertisement insertion request sent by the terminal player, the server obtains the advertisement insertion position information in the advertisement insertion request;

[0052] On the terminal player, the spot advertisement spots are pre-set according t...

Embodiment 2

[0060] see figure 2 What is shown is a specific embodiment of the advertisement delivery method described in the embodiment of this application. This embodiment describes the processing procedure on the server side. The method described in this embodiment includes the following steps:

[0061] Step 201, after receiving the advertisement insertion request sent by the terminal player, the server obtains the advertisement insertion location information in the advertisement insertion request;

[0062] Step 202, the server locates the corresponding advertisement set according to the location information, wherein,

[0063] Setting the pre-roll advertisement set and the end-roll advertisement set on the server, and setting N middle spot advertisement insert sets according to the order of the advertisement insert positions, and setting the index information of the advertisement insert set according to the advertisement insert position information, wherein , N≥1, preferably, 20≤N≤2...

Embodiment 3

[0069] see image 3 As shown, it is a specific embodiment of the advertisement delivery system described in the embodiment of this application. The system described in this embodiment is used to realize figure 1 The method described in the shown embodiment, its technical scheme is essentially the same as figure 1 The shown embodiment is consistent. figure 1 The corresponding descriptions in the illustrated embodiment are also applicable to this embodiment. In this embodiment, the system is set on a server, and the system includes: an advertisement entry module 301, an advertisement storage module 302 and an advertisement sending module 303, wherein,

[0070] Advertisement entry module 301, coupled with the advertisement storage module 302, is used to obtain the advertisement insertion position information in the advertisement insertion request after receiving the advertisement insertion request sent by the terminal player;

[0071] The advertisement storage module 302 is c...

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Abstract

The invention discloses an advertising method. The method comprises that a server receives an advertisement cut-in request from a terminal player, and then obtains position information in the advertisement cut-in request of a cut-in advertisement; the server positions a corresponding advertisement set according to the position information, the server receives advertisements in advance, reads request advertising position information in the advertisements, the advertisements are classified according to the request advertising position information and stored in the corresponding advertisement sets of the server, and the advertisements in each advertisement set are ordered and stored according to the benefit attribute of the advertisements; and the server selects advertisements, which satisfy the advertisement cut-in time, sequentially from the advertisement sets and back feeds the selected advertisements to a terminal so that the terminal plays the advertisements sequentially. According to the invention, advertisement searching of the server is simplified, advertisement storage of the server is managed in a unified manner, convenience is provided for accurate advertising, and the cost of the server is reduced.

Description

technical field [0001] The present application relates to the technical field of the Internet, in particular, to a method and system for placing advertisements. Background technique [0002] With the rapid development of Internet technology, the Internet has become a part of people's life. Watching programs such as videos through the Internet can provide users with more choices. For example, users can search and select their favorite video programs to watch, instead of watching video programs according to the program order of traditional media. The development of Internet technology has also promoted Internet advertising to become the mainstream advertising media. Compared with traditional advertising media, Internet advertising has the advantages of wide coverage, strong initiative and enthusiasm, low cost and strong interaction. Therefore, more and more companies choose the form of Internet advertising for advertising. [0003] The biggest advantage of Internet advertis...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2668H04N21/262
CPCH04N21/26258H04N21/2668
Inventor 文德民张云锋周盛潘柏宇王冀
Owner ALIBABA (CHINA) CO LTD
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