Information push method and device
A technology of information push and to-be-pushed, applied in the computer field, can solve the problems of discrepancy, lack of pertinence in information push, insufficient utilization of push information data, etc., and achieve the effect of improving pertinence
Active Publication Date: 2019-05-31
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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Problems solved by technology
However, there is a clear difference between these push information and what users actually expect to get
In order to obtain the desired content, users often need to perform further operations on these push information (for example, click the links of these push information multiple times), so there is insufficient utilization of data related to the push information in the search results page, and information push lack of focus
Method used
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Embodiment 4
[0095] further reference Figure 4 , as an implementation of the methods shown in the above figures, the present application provides an embodiment 400 of an information push device, which is the same as figure 2 Corresponding to the illustrated method embodiments, the apparatus can be specifically applied to various electronic devices.
[0096] Such as Figure 4 As shown, the information pushing device 400 in this embodiment includes a receiving module 410 , a first extracting module 420 , a determining module 430 , a second extracting module 440 and a sending module 450 .
[0097] Wherein, the receiving module 410 may be configured to receive a search request sent by a terminal, where the search request includes search content.
[0098] The first extracting module 420 may be configured to extract a plurality of first candidate push information matching the search content from the inverted index database as a first candidate push information set.
[0099] The determining ...
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This application discloses an information push method and device. A specific embodiment of the method comprises: receiving a search request sent by a terminal, wherein the search request comprises search contents; extracting a plurality of first candidate push information matching the search contents as a first candidate push information set from an inverted index database; determining key words in the search contents; extracting information to be pushed matching the key words as a set of information to be pushed from the first candidate push information set; and sending a search result page corresponding to the search contents and various information to be pushed in the set of information to be pushed to the terminal, so that the various information to be pushed are presented on the search result page in a predetermined order. The solution realizes pertinent information pushing.
Description
technical field [0001] The present application relates to the field of computer technology, specifically to the field of Internet technology, and in particular to an information push method and device. Background technique [0002] Information push, also known as "network broadcasting", is a technology that reduces information overload by pushing the information that users need on the Internet through certain technical standards or protocols. Information push technology can reduce the time spent by users searching on the Internet by proactively pushing information to users. [0003] In existing search applications, some push information associated with search content is usually added to the search result page. However, there are obvious differences between these push information and what users actually expect to obtain. In order to obtain the desired content, users often need to perform further operations on these push information (for example, click the links of these pus...
Claims
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IPC IPC(8): G06F16/9535
CPCG06F16/9535
Inventor 秦首科张泽明马小林陈志扬韩友
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD