Marketing method and system and information opening platform

Abstract

The invention discloses a marketing method and system and an information opening platform. The marketing method comprises the following steps: carrying out encryption on obtained marking information to generate a marketing ciphertext, sending the marketing ciphertext to a third-party application so that the third-party application generates a marking way and marketing contents corresponding to the marketing ciphertext; receiving the marketing ciphertext sent by the third-party application, and the marketing contents and the marketing way corresponding to the marketing ciphertext; carrying out decryption on the marketing ciphertext to obtain marketing information, and judging whether the marketing way conforms to marketing requirements or not according to the marketing information obtained by decryption; and if a judgment result shows that the marketing way conforms to the marketing requirements according to the marketing information obtained by decryption, sending a marketing request to a marketing platform so that the marketing platform carries out marketing according to the marketing request. Therefore, a purpose that effective marketing can be carried out on a user on the basis of guaranteeing the safety of user privacy data is realized in a marketing process.

Description

technical field [0001] The invention relates to the field of communication technology, in particular to a marketing method, system and information open platform. Background technique [0002] In the era of mobile Internet and big data, the value of information, especially user information, has increased. How to mine user information, provide reference for commercial marketing, and provide users with more targeted and personalized services has become the focus of everyone's attention. Telecom operators have hundreds of millions of user information, and the open sharing of information has become an industry trend. However, in the process of information opening, a primary issue is to ensure the security of user privacy data and a good user experience. [0003] However, the solutions in the prior art have the following technical problem: in the process of marketing to users, it is impossible to implement effective marketing to users on the basis of ensuring the security of use...

AI Technical Summary

Problems solved by technology

[0003] However, the solutions in the prior art have the following technical problems: in the process of marketing to users, effective marketing to users cannot be realized on the basis of ensuring the security of user privacy data

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