Internet advertisement system and advertisement information processing method

An Internet, linking information technology, applied in marketing and other directions, can solve the problem that screen advertisements cannot collect advertising audiences, etc., and achieve the effect of accurate collection

Active Publication Date: 2016-11-30
北京图音数码科技有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0010] The present invention provides an Internet advertising system and an advertising information processing method, which are used to solve the problem that the existing screen advertising technology cannot collect the data of the advertising audience's behavior of scanning the above-mentioned two-dimensional barcode with an intelligent terminal

Method used

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  • Internet advertisement system and advertisement information processing method
  • Internet advertisement system and advertisement information processing method
  • Internet advertisement system and advertisement information processing method

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Embodiment Construction

[0027] figure 1 A schematic diagram of the system architecture of the Internet advertising system provided by the present invention, such as figure 1 As shown, the Internet advertisement system includes: an advertisement playing device 1 , an intelligent terminal 2 and a jump server 3 . In order to illustrate the structure of the Internet advertising system more clearly, figure 1 The system architecture shown specifically includes: four advertisement playback devices 1 , respectively 101 , 102 , 103 and 104 , and two smart terminals 2 , respectively 201 and 202 . Wherein, the aforementioned intelligent terminal 2 and the jump server 3 are connected to the Internet 4; the advertisement playback device 1 can be connected to the Internet 4, for example: figure 1 The advertisement playing equipment 101 and 104 shown are connected to the Internet 4; the advertisement playing equipment 1 may not be connected to the Internet 4, for example: figure 1 The advertising playback device...

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Abstract

The present invention provides an internet advertisement system and an advertisement information processing method. Two-dimensional bar codes displayed on an advertisement play device is scanned and decoded based on an intelligent terminal, an access request is sent to a jump database based on the encoded internet link information in the two-dimensional bar codes, when the access request is received, a page address corresponding to the internet link information is found out from the jump database, and the response configured to indicate the intelligent terminal to jump to the page address is returned back to the intelligent terminal. Therefore the accurate collection is realized, and the value brought by the advertisement mode of an advertisement screen channel can be obtained through data analysis aiming at the consumption behavior or information obtaining behavior generated by the advertisement played by various advertisement screens. It is obtained whether the advertisement content played by the advertisement screens accords with the market requirement or not through further analysis of products consumed by users or the deeply understood product information.

Description

technical field [0001] The present invention relates to a processing technology of advertising information, in particular to a processing technology based on intelligent terminals and two-dimensional barcode information carried on advertising media, so that the Internet trading system, advertising system and intelligent terminals form information interoperability among the three, and there is An Internet advertising system and an advertising information processing method that are conducive to more convenient transactions for consumers, further reducing Internet transaction costs, and further improving advertising efficiency. Background technique [0002] The traditional advertising system is basically a one-way advertising system, that is, the advertiser spreads the advertisement to the advertising audience in one direction. What kind of effect these advertisements can produce, especially what kind of effect can be produced on different people in the audience of the advertis...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 李庆成鹿毅忠
Owner 北京图音数码科技有限公司
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