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Promotion information processing method and device

An information processing method and information promotion technology, which is applied in data processing applications, electrical digital data processing, special data processing applications, etc., can solve problems such as interference, and achieve the effect of reducing the number of interruptions

Active Publication Date: 2017-01-04
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Based on this, it is necessary to provide a method and device for processing promotional information for the problem that pushing promotional information through free promotional channels based on social networks will interfere with the use of social networks by ordinary users

Method used

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  • Promotion information processing method and device
  • Promotion information processing method and device
  • Promotion information processing method and device

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Embodiment Construction

[0045] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0046] Such as figure 1 As shown, in an embodiment, a promotion information processing system 100 is provided, including a user terminal 102 and a server 104 . The user terminal 102 and the server 104 are connected through a network. The user terminal 102 may be a desktop computer or a mobile terminal, and the mobile terminal includes a mobile phone, a tablet computer, and a smart watch. The server 104 may be one physical server or a server cluster composed of two or more physical servers.

[0047] Such as figure 2 As shown, in one embodiment, the composition structure of the server 104 is as ...

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Abstract

The invention relates to a promotion information processing method and device. The method comprises the following steps of: receiving a query request corresponding to a user identifier; querying a set of associated promotion information according to the query request and feeding back the set of the associated promotion information; receiving a promotion information selection command corresponding to the set of the associated promotion information and determining a piece of associated promotion information selected from the queried set of the associated promotion information according to the promotion information selection command; and fusing user promotion information corresponding to the user identifier with the selected associated promotion information so as to generate fused promotion information, and publishing the fused promotion information. According to the promotion information processing method and device, an associated relationship is formed by the user promotion information and the selected promotion information in the fused promotion information; and during the propagation after the publishing, the user promotion information and the selected associated promotion information in the fused promotion information are promoted together. According to the promotion information processing method and device, the fused promotion information is promoted through a social network-based free promotion channel, so that the frequency of bothering common users can be remarkably decreased.

Description

technical field [0001] The invention relates to the field of information technology, in particular to a promotion information processing method and device. Background technique [0002] In order to let more people know about the products, information or services they can provide, users need to use various channels to promote information. For example, when a merchant promotes product or service information, it usually needs to use some charging channels to promote the information, and the charging channels are usually provided by some service providers with a large user base. For small merchants with difficulty in capital transfer, the fee-based promotion channels are expensive. If they are unable to pay the promotion fees, small merchants usually abandon the fee-paying channels and promote information through free promotion channels based on social networks. [0003] However, free promotion channels based on social networks require small businesses to continuously expand th...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q50/00
CPCG06F16/958G06Q50/01
Inventor 玄立永
Owner TENCENT TECH (SHENZHEN) CO LTD
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