Detection method, device and terminal for cheating traffic

A flow detection device and flow detection technology, which are applied in business, instrument, data processing applications, etc., can solve problems such as difficulty in extracting cheating flow, and achieve the effect of speeding up calculation speed, improving detection efficiency, and reducing calculation amount

Active Publication Date: 2017-01-25
JINGZAN ADVERTISING SHANGHAI CO LTD
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  • Abstract
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  • Claims
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AI Technical Summary

Problems solved by technology

[0005] However, due to the diversity of cheating methods and the continuous updating of cheating methods, it is very difficult to directly extract cheating traffic from massive data

Method used

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  • Detection method, device and terminal for cheating traffic
  • Detection method, device and terminal for cheating traffic
  • Detection method, device and terminal for cheating traffic

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Experimental program
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Embodiment Construction

[0033] As mentioned in the background art, in the prior art, due to the diversity of cheating methods and the continuous updating of cheating methods, it is very difficult to directly extract cheating traffic from massive data.

[0034] For a Demand Side Platform (DSP), the advertiser is the object served by the DSP, and the advertiser has business indicators (that is, indicators to be observed) for the DSP's online advertising, such as the return on investment. (Return On Investment, ROI), click through rate (Click Through Rate, CTR) and so on. For advertisers with a large business volume, their traffic is also relatively large, and their business indicators tend to be stable in a statistical sense; if there is an abnormality in the business indicators, it may be that fraudulent traffic is mixed in the traffic. Or, for a website that adjusts the order of serving content based on traffic, fraudulent traffic may interfere with reasonable ranking.

[0035] The embodiments of th...

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Abstract

A cheating detection method, device and terminal including: determining the data to be detected, and select the observation index to be observed as well as a variety of dimensions, each dimension has to be observed at least one value; According to the plurality of dimensions to be observed, the values of each dimension to be observed are combined to form a plurality of observation dimension combinations; According to the data to be tested, the index value of the observed index is calculated for each observation dimension combination; The candidate anomaly combination in the observation dimension combination is determined according to the index value; Based on the historical data, the candidate anomaly combination is analyzed to determine the abnormal combination in the candidate anomaly combination.The abnormal combination is used to determine the flow of cheating. The technical scheme of the invention can detect the flow of cheating.

Description

technical field [0001] The invention relates to the field of flow monitoring, in particular to a cheating flow detection method, device and terminal. Background technique [0002] In the field of the Internet, traffic directed at a website or delivered content is an important parameter for measuring the attention paid to the website or delivered content. At present, in practical applications, there are cases where traffic is artificially increased by various means, and such traffic is cheating traffic. [0003] For example, in the current online advertising ecosystem, there are many fraudulent traffic. Cheating traffic uses various methods such as fake websites and fake advertisement clicks to earn advertisers' funds for online promotion. If this kind of fraudulent traffic is used in the Demand Side Platform (DSP) in the online advertising ecosystem, the bidding is successful and the advertisement is successfully displayed, then the advertiser's spending on the traffic has...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0248
Inventor 汤奇峰邓垚泓
Owner JINGZAN ADVERTISING SHANGHAI CO LTD
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