Webpage conversion tracking method and system

Abstract

The invention discloses a webpage conversion tracking method and system. The method comprises the following steps: a client monitors the loading state of an advertisement Web page accessed by a user; after loading of the advertisement Web page is finished, the client inserts a platform script for collecting a conversion behavior into the advertisement Web page; an initialized platform script monitors an interaction behavior of the advertisement Web page; when the platform script monitors a behavior of a user clicking the advertisement Web page, the clicking behavior of the user is resolved into an actual clicking path of the user, and the actual clicking path of the user is transmitted to a path matching analysis module; the path matching analysis module analyzes whether the actual clicking path of the user is matched with a predefined conversion path or not, and if so, the actual clicking path of the user is determined as a one-time valid conversion target. By adopting the method and the system, an advertisement putting flow based on a target conversion valuation way is simplified, and the labor cost is lowered.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a web page conversion tracking method and system. Background technique [0002] At present, when various (mobile) client platforms (including news, video, social networking, etc.) carry out advertisement delivery based on the target conversion pricing method, if the advertisement placed is a web page provided by the advertiser, in order to statistically record the user’s Actual conversion behaviors such as clicks, downloads, etc., require advertisers to actively add conversion collection scripts provided by the platform in the advertising web page, so in terms of execution, advertisers must have specialized technical developers research the conversion collection scripts provided by the platform In order to develop a conversion collection script suitable for one’s own advertisement, and actively add it to the advertisement web page, this requires the advertiser and the platfo...

AI Technical Summary

Problems solved by technology

[0002] At present, when various (mobile) client platforms (including news, video, social networking, etc.) carry out advertisement delivery based on the target conversion pricing method, if the advertisement placed is a web page provided by the advertiser, in order to statistically record the user’s Actual conversion behaviors such as clicks, downloads, etc., require advertisers to actively add conversion collection scripts provided by the platform in the advertising web page, so in terms of execution, advertisers must have specialized technical developers research the conversion collection scripts provided by the platform To develop conversion collection scripts suitable for their own advertisements, and actively add them to the advertisement web page. In this way, the advertiser and the platform need to make multiple docking adjustments. The overall process is difficult to access and the execution cost is high.

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