Advertising processing method and advertising system

Abstract

The invention discloses an advertisement processing method and an advertisement system; the method includes: determining the standard specification that the advertisement space that is opened in the advertisement system and having a delivery entrance conforms to; comparing the original specification of the advertisement space with different flows with the standard specification, and comparing the The standard specifications of the ad slots that meet similar conditions are configured as the extended specifications of the corresponding ad slots; materials uploaded by advertisers that meet the standard specifications are obtained; according to the extended specifications, the ads to be delivered with different traffic are clustered, and the ads to be delivered that are clustered are clustered Perform priority sorting; obtain the target extension specification carried by the ad request of the ad slot from the traffic; select at least one advertisement with the highest priority to be delivered according to the priority order corresponding to the target extension specification; deliver the selected advertisement to be delivered to the initiator The ad slot requested by the ad is exposed. By implementing the present invention, the efficiency of advertisement delivery can be improved, and the utilization rate of advertisement positions with heterogeneous traffic can be improved.

Description

Advertisement processing method and advertisement system technical field [0001] The present invention relates to communication technology, and in particular, to an advertisement processing method and an advertisement system. Background technique [0002] With the vigorous development of the Internet industry, especially the mobile Internet, information promotion through the Internet has become a It is widely used as a new form of information dissemination. [0003] Internet advertising (hereinafter referred to as advertising), as a typical technology for information promotion on the Internet, has become a It is an important way for users to obtain information, as well as an important way for advertisers to increase their awareness and promote their products. [0004] The advertising system supports advertisers to place advertisements on advertisement spaces in different flows, but due to the wide The physical limitations of the specifications of the advertising space lea...

AI Technical Summary

Problems solved by technology

[0005] On the one hand, in order to place advertisements in different advertising spaces, advertisers need to upload a large number of materials that meet the specifications of different advertising spaces to the advertising system. Complex and diverse advertising spaces often make it difficult for advertisers to choose, which affects the efficiency of advertisers’ advertising ;

[0006] On the other hand, the advertising system will prioritize the exposure for the advertisements to be delivered for each advertising slot. Since different traffic provides a large number of differentiated original specification advertising slots, for the advertising system, in order to prioritize Sorting will cause considerable resource consumption and also affect the efficiency of advertising delivery;

[0007] On the other hand, the diversification of advertising slot specifications for heterogeneous traffic leads to the fragmentation of priority queues. Since there are fewer advertisements to be placed in the queue, it is difficult to form effective competition for exposure. It is difficult for advertising slots to quickly Consumption to ensure the utilization of advertising slots provided by different traffic

[0008] To sum up, there is still no effective solution for improving the efficiency of advertising delivery and the utilization rate of advertising spaces with heterogeneous traffic in related technologies

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