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RTB (real-time bidding) advertisement based intelligent bidding power flow tracing algorithm

A bidding and advertising technology, applied in advertising, marketing, etc., can solve problems such as large human subjective factors, unfulfilled advertising budget, and unsatisfactory control of the delivery target, so as to eliminate the interference of human subjective factors and reduce consumption costs , control the effect of advertising budget

Inactive Publication Date: 2017-02-22
东莞市东信网络技术有限公司
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AI Technical Summary

Problems solved by technology

[0003] The above methods rely too much on experience, and human subjective factors are too large; fixed bids cannot accurately reflect the real-time situation of current media traffic prices; the effect of achieving the delivery target cannot be ideally controlled; the advertising budget cannot achieve the effect of spending the least amount of money to buy more volume;

Method used

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  • RTB (real-time bidding) advertisement based intelligent bidding power flow tracing algorithm

Examples

Experimental program
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Embodiment 1

[0026] In this embodiment, the advertisement will participate in the bidding at the lowest price for the first time, and if the expected target is not achieved, the bid will be raised until the target is achieved, which is a process from low to high. This algorithm is more suitable for conservative customers due to the low purchase cost in the early stage, and can effectively control the advertising budget. Regarding price adjustment, if you don’t want to filter frequently, you can add frequency, such as adjusting once every 5 minutes.

[0027] Such as figure 1 As shown, the trend-following algorithm based on intelligent bidding in RTB advertisement provided in this embodiment, the method includes the following steps:

[0028] (1) Set up a smart bidding system, and set a price target in the system;

[0029] (2) The media obtains the RTB advertisement bidding request through the intelligent bidding system and judges whether it is the first bidding; if the media uses the highe...

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Abstract

The invention discloses an RTB (real-time bidding) advertisement based intelligent bidding power flow tracing algorithm. An intelligent bidding system is arranged, and a price target is set in the system; a medium acquires an RTB advertisement bidding request through the intelligent bidding system and judges whether it is first bidding or not; whether the price target of a current advertisement on the medium is smaller than a set target value or not is judged; if yes, the price rises according to the last transaction price based on percentage ratio for the medium; a bid is given according to calculated bidding, and bidding is ended. Dependence on empirical value is not needed, and interference of human subjective factors is eliminated; by intelligent bidding, real-time condition of current media traffic price can be accurately reflected; an advertising object can be effectively controlled to achieve effect; previous purchase and consumption cost is low, the algorithm is suitable for conservative clients, and advertising budget can be controlled extremely effectively.

Description

technical field [0001] The invention relates to the technical field of RTB advertisement intelligent bidding algorithm design, in particular to a trend-following algorithm based on intelligent bidding in RTB advertisement. Background technique [0002] Fixed bid, the most primitive bidding method. According to the standard price of media publications, advertising operation experience or past delivery situation, a relatively moderate price is obtained, and then the bidding is carried out according to this price. [0003] The above methods rely too much on experience, and human subjective factors are too large; fixed bids cannot accurately reflect the real-time situation of current media traffic prices; the effect of achieving the delivery target cannot be ideally controlled; the advertising budget cannot achieve the effect of spending the least amount of money to buy more volume; Contents of the invention [0004] The purpose of the present invention is to provide a trend-...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0273
Inventor 金培银
Owner 东莞市东信网络技术有限公司
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