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Data push method and device

A data push and data technology, which is applied in the Internet field, can solve the problems of poor accuracy of message push and the inability of message push methods to distinguish user push messages, etc., and achieve the effect of improving accuracy

Active Publication Date: 2021-03-12
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0004] The embodiment of the present invention provides a data push method and device, aiming to solve the problem that the existing message push method cannot distinguish users to push messages, resulting in poor accuracy of message push

Method used

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Examples

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no. 1 example

[0057] Such as figure 2 As shown, a first embodiment of a data push method of the present invention is proposed, and the data push method includes:

[0058] Step S10, acquiring the data to be pushed and the preset data of the data to be pushed;

[0059] In this embodiment, the data to be pushed includes videos, pictures, texts, etc., and the texts may be news, excerpts and other information. When new push data is generated or the pushed data needs to be changed, trigger the process of obtaining the data to be pushed. When the process of acquiring the data to be pushed is triggered, the data to be pushed and the preset data of the data to be pushed are acquired, and the preset data includes but not limited to detailed video and news text description corpus. The preset data is a part of the data to be pushed, or the preset data is summary data of the data to be pushed or key data of the data to be pushed.

[0060] In an embodiment of the present invention, the process of tri...

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Abstract

The invention discloses a data push method, which comprises the steps of: acquiring the data to be pushed and the preset data of the data to be pushed; determining the pushed data that has been pushed; calculating and obtaining the preset data and the The word vector of the pushed data is calculated according to the calculated word vector of the preset data and the word vector of the pushed data to obtain the push parameters of each data to be pushed; Describe the push level of each data to be pushed, and push the data to be pushed whose push level meets the preset conditions. The invention also discloses a data pushing device. The present invention proposes a method of pushing data by distinguishing users, so as to improve the accuracy of data pushing.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular to a data pushing method and device. Background technique [0002] Data push (Push) is not only an effective way to pull users to start the App, but also a sharp sword in the competition of similar products. If a product among similar products pushes the right content to users at the most suitable time, this product will be liked by users. If Push is used well, it will increase the attention of the product, otherwise it will reduce the user's attention to the product. [0003] At present, the more common way is to push all the news (video, news) to be pushed to the user, or to push the message to the user in the specified region, or to push the message to the user who has seen the same channel or similar news. The advantage of the above method is to send the message to as many end customers as possible. However, the above method cannot differentiate users to push mes...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9535
CPCG06F16/9535
Inventor 张珩刘足许
Owner TENCENT TECH (SHENZHEN) CO LTD
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