Video-based multi-business interaction method, set top box and system
A video service and set-top box technology, applied in the field of video-based multi-service interaction, can solve problems such as reducing user experience, limiting service levels, and lack of relevance, and achieve the effect of improving user experience and enhancing user stickiness
Inactive Publication Date: 2017-05-17
CHINA TELECOM CORP LTD
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Problems solved by technology
[0003] Value-added service providers cooperating with digital TV licensees can carry out various value-added services such as business recommendation, comment, quiz, research, search, and advertisement based on the videos played by users. separate, lack of connection
Under the existing technical framework, the control right of the broadcast control page lies with the digital TV licensee. Value-added service providers cannot independently develop and promote value-added services. They must be carried out through the licensee, which has many inconveniences and restrictions, and is not conducive to the development of value-added services. development, which degrades the user experience and limits the improvement of service levels
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[0052] Various exemplary embodiments of the present invention will now be described in detail with reference to the accompanying drawings. It should be noted that the relative arrangements of components and steps, numerical expressions and numerical values set forth in these embodiments do not limit the scope of the present invention unless specifically stated otherwise.
[0053] At the same time, it should be understood that, for the convenience of description, the sizes of the various parts shown in the drawings are not drawn according to the actual proportional relationship.
[0054] The following description of at least one exemplary embodiment is merely illustrative in nature and in no way taken as limiting the invention, its application or uses.
[0055] Techniques, methods and devices known to those of ordinary skill in the relevant art may not be discussed in detail, but where appropriate, such techniques, methods and devices should be considered part of the Authoriz...
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The invention discloses a video-based multi-business interaction method, set top box and system. The method comprises the steps that the business state of a current playing video and a value added business strategy server address are acquired from a video business server; a master strategy is acquired from a value added business strategy server according to the value added business strategy server address; the value added business content is acquired from a value added business resource server according to the business state and the master strategy; and the value added business content is added to the current playing video to be displayed. The value added business can be fused without influencing the existing video business so that a value added business provider is enabled to more flexibly provide the more abundant and more customized service to the user, the user sickness of the video and value added business can be enhanced and the user experience can be enhanced.
Description
technical field [0001] The invention relates to the technical field of digital television, in particular to a video-based multi-service interaction method, set-top box and system. Background technique [0002] The video service structure and functions of the smart set-top boxes of existing digital TVs are basically stable, and the control rights of broadcast control pages such as EPG (Electronic Program Guide, Electronic Program Guide) are in the digital TV licensee, that is, the selection / switching of video content, video content Controls such as fast forward and rewind are all on the license plate side. [0003] Value-added service providers cooperating with digital TV licensees can carry out various value-added services such as business recommendation, comment, quiz, research, search, and advertisement based on the videos played by users. Separation, lack of relatedness. Under the existing technical framework, the control right of the broadcast control page lies with th...
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IPC IPC(8): H04N21/254H04N21/475H04N21/478
CPCH04N21/254H04N21/475H04N21/478
Inventor 贾立鼎王琳施唯佳夏俊张铮凯
Owner CHINA TELECOM CORP LTD