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Enterprise brand management system and management value evaluation method

A management system and value evaluation technology, applied in the field of content science system, which can solve the problems of not fully reflecting the brand health status, lack of management realistic evaluation data conclusions, lack of evaluated brand management data, etc.

Inactive Publication Date: 2017-06-09
刘瑛
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  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, due to the lack of management data of the evaluated brand, this method cannot fully reflect the health status of the brand and cannot reflect the management value of the brand
Therefore, at present, our country does not have a complete set of brand management methods, and the existing brand evaluation methods do not evaluate brands from the perspective of brand management. Brand management is not instructive, there is no whole-process supervision and evaluation of the brand management process, and no evaluation data conclusions are given for the management reality

Method used

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Examples

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Effect test

Embodiment 1

[0035] Evaluation steps:

[0036] 1. After the selection plan, set up a review committee and review expert committee. The reporting enterprise (group, organization) completes the declaration of evaluation materials and fills in the questionnaire within the specified time.

[0037] 2. Enterprises (groups, organizations) participating in the evaluation sign up, select professional management personnel to receive training, and learn evaluation methods, principles, and filling out questionnaires and other evaluation techniques.

[0038] 3. Enterprises (groups, organizations) participating in the evaluation shall apply according to the standards, and the selection committee shall accept the application.

[0039] 4. The evaluation committee sorts out the application materials of the enterprise, collects the statistics of the questionnaire data, and classifies them into the volume.

[0040] 5. The evaluation committee reviews the application materials, and the expert committee anal...

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PUM

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Abstract

An enterprise (group, organization) brand management system and management evaluation method, especially involving an evaluation index system that reflects market rules and quantifies transaction value through enterprise (group, organization) brand management and management value evaluation technology, It is a method to evaluate the market transaction value of enterprises (groups, organizations) through brand management and management value evaluation index.

Description

technical field [0001] The invention relates to an enterprise brand management system and a management evaluation method, in particular to a content science system, which is convenient and simple to use and integrates technical systems. The "fool" method and one-stop technology provide scientific and technical means for brand building and management of enterprises (groups and organizations). Background technique [0002] The current internationally accepted brand value evaluation method mainly includes the cost replacement method. The annual ranking list of world famous brands by international brand agencies and Business Weekly has certain authority and has been widely recognized by international professional organizations. However, due to the lack of management data of the evaluated brand, this method cannot fully reflect the health status of the brand and cannot reflect the management value of the brand. Therefore, at present, our country does not have a complete set of ...

Claims

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Application Information

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IPC IPC(8): G06Q10/06G06Q30/02
CPCG06Q10/06395G06Q30/0201
Inventor 刘瑛
Owner 刘瑛
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