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Search optimization method and device

An optimization method and optimization suggestion technology, applied in digital data information retrieval, sales/lease transactions, instruments, etc., can solve problems affecting website reputation, buyer service efficiency decline, buyer cheating, etc., and achieve the goal of promoting healthy competitive relations The effect of forming, improving enthusiasm, and shortening the cycle

Active Publication Date: 2020-09-08
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Unfair competition from sellers reduces the service efficiency of the website to buyers, and even causes a large number of exposure opportunities for some unqualified products, which deceives buyers and affects the reputation of the website

Method used

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  • Search optimization method and device
  • Search optimization method and device
  • Search optimization method and device

Examples

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Embodiment Construction

[0020] Embodiments of the present application are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals denote the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary, and are only for explaining the present application, and should not be construed as limiting the present application. On the contrary, the embodiments of the present application include all changes, modifications and equivalents falling within the spirit and scope of the appended claims.

[0021] figure 1 It is a flowchart of an embodiment of the search optimization method for this application, such as figure 1 As shown, the search optimization method may include:

[0022] Step 101, according to the historical data of the seller user on the website, determine the keywords recommended to the seller user, the keywords recommended to the selle...

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Abstract

The invention provides a search optimization method and apparatus. The search optimization method comprises the steps of determining a keyword recommended to a seller user according to historical data, in a website, of the seller user; according to a correlation between the keyword and a product released by the seller user, and an exposure quantity of the product released by the seller user under the keyword, providing optimization suggestions for the seller user in product dimension and seller dimension; and according to the optimization suggestions and whether the seller user finishes optimization operation corresponding to the optimization suggestions or not, adjusting a score of the seller user. According to the method and the apparatus, a cycle from optimization to assessment effect obtaining is greatly shortened for the seller user; without repeated groping in a similar trial and error manner, the positivity of the seller user in performing optimization in a proper way is improved; the formation of a benign competition relationship among seller users is facilitated; and finally the demands of buyer users can be better met.

Description

technical field [0001] The present application relates to the technical field of e-commerce, in particular to a search optimization method and device. Background technique [0002] In information display e-commerce search websites, buyers, sellers and website platforms together constitute a complete ecological environment. From the perspective of website operation, the interests of buyers and sellers are not completely consistent. From the seller's point of view, website sellers can increase the exposure of their products on the website, which can attract more attention from potential buyers, thereby increasing the probability of closing a deal. However, while each seller maximizes its own effect, the overall satisfaction degree of the website to buyers' needs will not be directly improved. E.g: [0003] 1) In order to capture more traffic in the industry, sellers will publish a large number of products so that the product title matches the keywords in the traffic; [00...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9535G06Q30/06
CPCG06F16/9535
Inventor 李悦群霍承富汤佳宇
Owner ALIBABA GRP HLDG LTD
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