Method and system for optimizing launch and effect of advertisement

Abstract

The present invention relates to a method and system for optimizing the launch and effect of an advertisement. The method comprises the following steps that: a bonus accepting instruction is generated, and the bonus accepting instruction is added onto an original advertisement, then, the advertisement added with the bonus accepting instruction is launched; after seeing or hearing the content of the bonus accepting instruction, a user inputs the content of the bonus accepting instruction through an APP terminal or a computer; whether the instruction is identical with a standard instruction is judged, if the instruction is identical with the standard instruction, a bonus is sent to the APP terminal, if the instruction is different from the standard instruction, the user is prompted with the input error of the APP terminal, and no bonuses are distributed; and when the user clicks on an accepting button, a current page jumps to a third party interface pre-set by an advertiser. With the method and system for optimizing the launch and effect of the advertisement provided by the present invention adopted, the user can interact with the content of the advertisement; the impression of the user on the content of the advertisement can be deepened through a process of viewing, memorizing and inputting the bonus accepting instruction related to the advertisement, and the therefore, the user can take the initiative to join the process, and the launch and effect of the advertisement can be effectively improved, and the effectiveness of purchase can be also improved.

Description

Technical field [0001] The present invention relates to the field of mobile Internet, in particular to a method and system for optimizing advertisement placement and effects, and interacting with mobile Internet terminals and Internet terminals. Background technique [0002] Existing advertising media are mainly divided into two categories, one is traditional media, such as television, radio, magazines, newspapers, outdoor, etc., and the other is online media. There are two main types: Internet and mobile Internet. [0003] Traditional media advertisements are basically one-way "broadcasting" due to the characteristics of the media. After they are launched, they cannot obtain effective advertising effect feedback. In the past, third-party agencies used sampling methods to collect ratings, listening rates, reading rates, and Data such as traffic flow and characteristics of the target population, and the characteristics of one-way communication cannot allow users to truly participate...

AI Technical Summary

Problems solved by technology

It must be used before the current media, and will be limited by time and space, and users cannot concentrate on memorizing the content of advertisements. They often only receive red envelopes without memorizing advertisements, and the actual effect is not ideal.

[0007] Existing media advertisements generally use third-party monitoring to calculate ratings, listening rates, exposures, etc., including online media. These third-party statistical methods, data quality and authenticity are often questioned by enterprises

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