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Influence measurement method based on mobile user behavior

A technology of mobile users and measurement methods, applied in the field of social networking, which can solve the problem of little research on mobile networks

Inactive Publication Date: 2017-07-04
TIANJIN UNIV OF SCI & TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] However, although the influence measurement method based on user interaction information considers user interaction behavior, most of them are applied to WeChat or Weibo websites, and there are few related studies on mobile networks.
To sum up, there is still a lot of room for improvement in the accuracy of the measurement method of influence in the mobile network

Method used

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  • Influence measurement method based on mobile user behavior
  • Influence measurement method based on mobile user behavior
  • Influence measurement method based on mobile user behavior

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Embodiment Construction

[0046] The present invention will be described in further detail below through embodiments in conjunction with the accompanying drawings.

[0047] figure 1 It is an implementation flow chart of a mobile user behavior-based influence measurement method of the present invention. Such as figure 1 As shown, the method includes the following steps:

[0048] Step A: Read the historical behavior data of mobile users, and construct a mobile social network graph with mobile users as nodes and user relationships as edges.

[0049] In the mobile social network, each mobile user is regarded as a node in the social network. When the interaction between users is greater than a given threshold, it is judged that the users are related, that is, there is an edge between users, and the interaction between users Behaviors include not only interactive behaviors using basic interaction methods (such as voice, SMS), but also interactive behaviors using interactive software (QQ, WeChat, Weibo). ...

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Abstract

The present invention relates to an influence measurement method based on the mobile user behavior. The method comprises the following steps: constructing a social network according to the interactive behavior of mobile users, and calculating the influence of the user by using the network topology and the mobile user behavior; according to the interactive behavior among users and the similarity among the user preferences, calculating the influence among users; and finally, introducing the influence of the user, and fusing the influence among users. According to the influence measurement method implemented in the present invention, status of the user in the social network, the interactive behavior among the users and the similarity of the user preferences are taken into account, the influence obtained through calculation plays a good application role in the social network analysis, the mobile recommendation system, the user demand acquisition, and so on.

Description

technical field [0001] The invention relates to the technical field of social network, in particular to an influence measurement method based on mobile user behavior. Background technique [0002] How to mine the influence relationship between users from mobile user behavior data has become a research hotspot in social network analysis. It is of great significance both in theory and in social practical value. The behavior of users in mobile social networks will be influenced by people around them, such as family members, friends, other users with the same interests, and so on. By analyzing the historical behavior data of mobile users and mining the influence relationship between users, it has good application value in social network analysis, personalized recommendation system, user demand acquisition and other fields. [0003] At present, the calculation methods of user influence are divided into three categories: based on network topology, based on user behavior and base...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/951
Inventor 史艳翠熊聪聪杨巨成陈亚瑞
Owner TIANJIN UNIV OF SCI & TECH