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Internet user attribute recognition method and device

A user attribute, Internet technology, applied in the Internet field, can solve the problem that it is difficult to meet the needs of user tag management, and achieve the effect of efficient tags and user subscription services, and efficient provision.

Active Publication Date: 2017-07-04
CHINA MOBILE COMM GRP CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, in the existing technology, the scheme of labeling users mainly relies on data mining models, usually manually sorting out user preferences, and then matching with simple host rules, the content labels for users are relatively limited user preference labels In the end, only a few tags will be marked on the user, which is difficult to meet the needs of comprehensive user tag management

Method used

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  • Internet user attribute recognition method and device
  • Internet user attribute recognition method and device
  • Internet user attribute recognition method and device

Examples

Experimental program
Comparison scheme
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Embodiment 1

[0039] An embodiment of the present invention provides a method for identifying Internet user attributes, such as figure 1 As shown, the method may include:

[0040] Step 101, the Internet user attribute identification device acquires tag information, and generates a tag category tree according to the tag information, and the tag information includes at least category-level tags.

[0041] Specifically, the Internet user attribute identification device obtains static page information of each industry on the Internet according to preset rules, and automatically generates an Internet information table according to the static page information. For example, the Internet information table crawled from the Autohome website includes : the keyword information of each car, and the url information of the car and the specific content information of the page, then, obtain the tag information from the Internet information table, the tag information includes at least category-level tags, and...

Embodiment 2

[0059] An embodiment of the present invention provides a method for identifying Internet user attributes, such as figure 2 As shown, the method may include:

[0060] Step 201, the Internet user attribute identification device obtains static page information of each industry on the Internet according to preset rules, generates an Internet information table according to the static page information, and obtains label information from the Internet information table, and the label information is at least A category-level label and a product-level label are included, and a label category tree is generated according to the category-level label and the product-level label.

[0061] Specifically, the Internet user attribute identification device crawls static page information of related industries from the Internet, generates an Internet information table and collects label information therefrom, and the label information includes at least category-level labels and product-level label...

Embodiment 3

[0088] An embodiment of the present invention provides an Internet user attribute identification device 1, such as image 3 As shown, the device 1 may include: an acquisition unit 10, a processing unit 11, and a determination unit 12, wherein,

[0089] The acquiring unit 10 is configured to acquire label information, the label information at least including category-level labels;

[0090] The processing unit 11 is configured to generate a tag category tree according to the tag information, and is also configured to perform tag category encoding on the tag category tree according to the number of stages of the category-level tags;

[0091] The determining unit 12 is configured to determine label mapping rules according to the category-level label type and Internet user behavior type;

[0092] The acquisition unit 10 is also used to acquire user behavior data;

[0093] The processing unit 11 is further configured to set a category-level label corresponding to the label categor...

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Abstract

Embodiments of the present invention disclose an Internet user attribute recognition method and device. The method comprises: acquiring label information, and generating a label category tree according to the label information, wherein the label information at least comprises a category-like label; performing encoding of tag categories on the label category tree according to the level of the category-like label; determining a label mapping rule according to a type of the category-like label and a type of an Internet user behavior; and acquiring user behavior data, and setting a corresponding category-like label in the label category tree for the user according to the label mapping rule.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a method and device for identifying Internet user attributes. Background technique [0002] The time spent by Internet users browsing websites or using mobile phone software is very fragmented, and the browsing time is also fragmented, which makes many small and medium-sized websites with low traffic but good quality have a certain market. In the prior art, it is usually a scheme of analyzing the user's online behavior and labeling the user so as to place advertisements in a targeted manner. [0003] However, in the existing technology, the scheme of labeling users mainly relies on data mining models, usually manually sorting out user preferences, and then matching with simple host rules, the content labels for users are relatively limited user preference labels In the end, only a few tags will be marked on the user, which is difficult to meet the needs of comprehensive use...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/9027G06F16/9535G06F16/955
Inventor 高丹赵耀红熊龙邓展成宋刚邓超冯俊兰顾志峰石世磊许闱纬彭传金
Owner CHINA MOBILE COMM GRP CO LTD
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