Method and device for serving promotion information
A technology for promotional information and advertisement delivery, which is applied in the field of promotional information, and can solve the problems of poor timeliness of promotional information, affecting user experience, and the inability of the advertiser to observe the launch of promotional information online.
Active Publication Date: 2017-07-04
BEIJING QIHOO TECH CO LTD
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[0004] However, in the actual process, it is possible that the amount of promotional information delivered by a certain advertising party through the advertising account at one time is particularly large, such as 1 million pieces, then the advertising platform needs to verify all the 1 million pieces of promotional information in the advertising account. In order to verify the promotion information in the next advertising account, the promotion information of the following advertising accounts will wait for a long time to start verification, and the corresponding advertisement publishers of the following advertising accounts will have to wait for a long time to observe and start to go online, making the advertising The timeliness of the launch party’s promotion information is poor
[0005] In particular, when an advertising provider has registered multiple advertising accounts on the advertising platform, and the amount of promotional information in each advertising account is large, if these promotional information are gathered together, it will further increase the number of advertising accounts ranked lower. Advertisers wait for their promotional information to go online, and because the advertiser may not be able to observe its promotional information online for a long time, it will affect user experience
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[0056] In order to make the above objects, features and advantages of the present application more obvious and comprehensible, the present application will be further described in detail below in conjunction with the accompanying drawings and specific implementation methods.
[0057] One of the core ideas of the embodiments of the present invention is that various promotion information can be grouped according to the object to which the promotion information belongs to obtain multiple verification groups, wherein each verification group includes at least one promotion information, and one verification group contains All the promotion information of the group belongs to the same object; then each time a part of the promotion information (such as 10 promotion information) of a verification group is verified, after the part of the promotion information of the verification group is verified, it will be transferred to the next verification group; in the next verification group, veri...
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The invention discloses a method and a device for serving promotion information. According to the method, all the promotion information which is not verified is acquired; all the promotion information is grouped according to objects which all the promotion information belongs to, multiple verification groups are acquired, and each of the verification groups is verified cyclically; whether the promotion information corresponds to a search term input by a user or not is judged according to each piece of verified promotion information, and if yes, the promotion information corresponding to the search term is pushed to a terminal corresponding to the search term for display. The method and the device have the advantages that part of the promotion information of all advertisement serving parties can be quickly verified, therefore, part of the promotion information can be quickly put online, time of waiting for start of verification is shortened for the advertisement serving parties, all the advertisement serving parties can observe the online promotion information in a short time, and user experience is improved.
Description
technical field [0001] The invention relates to the technical field of advertising, in particular to a method and device for delivering promotional information. Background technique [0002] For the advertising platform, each advertising provider will register an advertising account on the advertising platform, and then the merchant can log in to the advertising platform in its client and upload the edited promotional information to the advertising platform. Information includes advertising materials and corresponding URLs (UniformResource Locators, Uniform Resource Locators). Advertising materials are the content displayed in advertisements on the Internet. The basic forms of advertising materials are text, pictures, and Flash-type material data. For rich media The advertising material is a self-customized advertising material generated by the user inputting HTML (Hypertext Markup Language, Hypertext Markup Language) or javascript code according to his own needs; the URL is...
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IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0277
Inventor 潘青
Owner BEIJING QIHOO TECH CO LTD