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A content recommendation method and device

A technology for content recommendation and recommended content, applied in the field of data processing, can solve the problems of user information pollution, waste of recommendation system resources, information pollution, etc., to avoid information pollution and save software and hardware resources.

Active Publication Date: 2021-03-02
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The existing recommendation methods are likely to cause information pollution. For example, if the above-mentioned user is on a business trip at location A, it is obviously inappropriate for the recommendation system to recommend a large number of shopping mall locations and discount information. This not only wastes the resources of the recommendation system, but also affects the user information pollution

Method used

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  • A content recommendation method and device
  • A content recommendation method and device
  • A content recommendation method and device

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Embodiment Construction

[0021] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0022] In the embodiment of the present invention, by analyzing the user operation events currently performed by the user on the smart terminal, it is determined whether the user is in the idle state and the idle level in the idle state, so as to determine the specific information for the user based on the idle level. content to be recommended. When determining the content to be recommended based on the control level, the content to be recommended can be further sc...

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Abstract

Embodiments of the present invention provide a content recommendation method and device, wherein the method includes: acquiring a user operation event generated by a terminal, and determining idle indication information for indicating that the user is in an idle state according to the user operation event; according to the determined The idle indication information determines the idle level, and the idle level is the selection condition of the content information to be recommended for the terminal; the content to be recommended is obtained by taking the idle level as the selection condition, and the to-be-recommended The content is prompted to the user of the terminal. By adopting the present invention, it can effectively prevent users from recommending content when they are busy, avoiding information pollution to a certain extent, and the content to be recommended is sent after the user is determined to be free, which also saves the recommended time to a certain extent. hardware and software resources.

Description

technical field [0001] The present invention relates to the technical field of data processing, in particular to a content recommendation method and device. Background technique [0002] Content recommendation is to collect some information, products, etc. that can be provided to users and recommend them to users according to the information needs and interests of end users. Recommender systems that perform user needs analysis, information collection, and recommendations have been widely used in many fields, such as e-commerce fields for various product recommendations, as well as news, games, and even financial fields. [0003] Existing content recommendations are generally based on the user's interest and location. For example, if the user likes shopping and is currently at location A, the system can recommend to the user the location of the shopping mall near location A and discount information. Existing recommendation methods are likely to cause information pollution. F...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9535
CPCG06F16/9535
Inventor 张兴华
Owner TENCENT TECH (SHENZHEN) CO LTD