Method of advertisement placement in process of APP downloading

A technology for implanting advertisements and advertisements, applied in advertisements, electrical components, selective content distribution, etc., can solve problems such as affecting continuous viewing of programs, reducing the reach rate of advertisements, and unfriendly methods, so as to reduce anxiety and irritability and improve touch The effect of increasing the rate and increasing the temperature

Inactive Publication Date: 2017-09-15
FUTURE TV CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

These advertisements have a unified characteristic that they take up the user's time by rushing to the line. Most of the methods are not friendly, which makes the user feel restless during the waiting process and switches to other programs, which affects the continuous viewing of the program and reduces the touch of the advertisement. Reach rate

Method used

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  • Method of advertisement placement in process of APP downloading

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Embodiment Construction

[0020] A method for inserting advertisements in the process of downloading applications of the present invention will be described in detail below with reference to embodiments and drawings.

[0021] A method of implanting advertisements in the process of downloading applications of the present invention is that when the user clicks on the apk of the TV terminal to download or upgrade the version from the download manager (DownloadManager) that comes with the TV terminal, the SDK on the user end receives the apk. Based on the upgrade URL, title and app name parameters of the apk to be downloaded or version upgraded, the TV terminal invokes the SDK on the user terminal to download the app.

[0022] Such as figure 1 As shown, a method for implanting advertisements in the process of downloading applications of the present invention includes the following steps:

[0023] 1) Register and download the broadcast receiver in the SDK of the TV terminal;

[0024] 2) Determine whether ...

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Abstract

Provided is a method of advertisement placement in the process of APP downloading. When a user clicks an APK of a television terminal to upload an APP from a downloading manager of the television terminal or upgrade the version of an APP, an SDK at the user side receives an URL for upgrade, the title of an APK needing to be uploaded or upgraded, and APP name parameters, and the television terminal calls the SDK at the user side to download an APP. According to the method of advertisement placement in the process of application downloading, in the process of APP downloading by users in a television APP store, high-quality advertising content is pushed to users waiting for the completion of downloading to make users feel less anxious and irritable, and advertising stops automatically at the end of APP downloading. Therefore, advertisements are pushed to users without forcibly occupying the time of users. Advertising is more moderate. The reach rate of advertisements is increased.

Description

technical field [0001] The invention relates to a method for inserting television advertisements. In particular, it relates to a method for inserting advertisements in the process of downloading applications. Background technique [0002] Existing ways of implementing smart TV advertisements mainly include two levels: hard advertising and soft advertising. Among them, soft advertising is mainly based on content design and is not included in this technical discussion. The conventional hard advertising is to control the delivery of advertisements at the software front-end layer and video player layer through the advertising system, such as pre-roll, pause, corner logo, and apk open screen advertisements. These advertisements have a unified characteristic that they take up the user's time by rushing to the line. Most of the methods are not friendly, which makes the user feel restless during the waiting process and switches to other programs, which affects the continuous viewin...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/443H04N21/458H04N21/81G06Q30/02
CPCH04N21/443G06Q30/0277H04N21/4432H04N21/4586H04N21/812
Inventor 沈伟石元彬王海龙
Owner FUTURE TV CO LTD
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