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A method and device for pushing information

A technology of information push and waiting to be pushed, applied in the Internet field, can solve the problems of reducing the trust degree of consumer shopping guide information, reducing the effect of shopping guide information push, etc., and achieve the effect of improving push effect, avoiding trust degree and reducing cost

Active Publication Date: 2020-09-25
南京苏宁电子信息技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Moreover, a large number of criminals disguise fraudulent SMS as shopping guide information to carry out criminal activities, which reduces consumers' trust in the received shopping guide information, thereby further reducing the push effect of shopping guide information

Method used

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  • A method and device for pushing information
  • A method and device for pushing information
  • A method and device for pushing information

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Embodiment Construction

[0036]In order to enable those skilled in the art to better understand the technical solutions of the present invention, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments. Hereinafter, embodiments of the present invention will be described in detail, examples of which are shown in the accompanying drawings, wherein the same or similar reference numerals denote the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present invention and should not be construed as limiting the present invention. Those skilled in the art will understand that unless otherwise stated, the singular forms "a", "an", "said" and "the" used herein may also include plural forms. It should be further understood that the word "comprising" used in the description of the present invention refer...

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PUM

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Abstract

The embodiment of the invention discloses an information pushing method and device, and relates to the technical field of the internet. A pushing effect of purchasing information can be improved. The information pushing method comprises the following steps: detecting whether user data corresponding to an object figure is existent according to the facial features of the acquired object figure; if the user data is inexistent, determining the similar population set of the object figure according to the facial features, and acquiring the transaction historic data corresponding to the similar population set; acquiring the to-be-pushed information according to the transaction historic data corresponding to the similar population set; and determining the display equipment associated with the object figure, and sending the to-be-pushed information to the display equipment associated with the object figure. The method and device disclosed by the embodiment of the invention are suitable for the purchasing information pushing scene in online and offline combination.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular to an information push method and device. Background technique [0002] In the traditional sense, commercial shopping guides for consumers are mainly in the form of distributing leaflets in stores, and configuring shopping guides. However, hiring a shopping guide requires a lot of manpower, and printing a large number of leaflets is costly and will cause a great waste of resources. With the improvement of information technology in commercial activities, merchants tend to send electronic advertisements and marketing text messages to consumers' smart terminals, so as to push shopping guide information to consumers at a lower cost. [0003] As more and more marketing information is sent to consumers, many consumers basically treat it as spam text messages. If merchants want to improve the effect of shopping guides, they need to increase costs to increase the number of tim...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9535G06F16/9537G06Q30/02
CPCG06F16/9535G06F16/9537G06Q30/0201
Inventor 张波陈雪峰张侦
Owner 南京苏宁电子信息技术有限公司
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