Cross-screen user identification method and device

A user and multi-screen technology, applied in the computer field, can solve problems such as the inability to identify the same user across screens, and the inability to associate different user identities, so as to achieve the effect of solving data islands and improving user data

Inactive Publication Date: 2017-10-24
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

For example, when a device is shared by multiple people or the same user uses different client devices, different user IDs belonging to the same user cannot be associated, and the same user cannot be identified across screens

Method used

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  • Cross-screen user identification method and device
  • Cross-screen user identification method and device
  • Cross-screen user identification method and device

Examples

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Embodiment Construction

[0029] Exemplary embodiments of the present invention are described below in conjunction with the accompanying drawings, which include various details of the embodiments of the present invention to facilitate understanding, and they should be regarded as exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.

[0030] Figure 1A A system framework for recognizing users across screens according to an embodiment of the present invention is shown.

[0031] According to an embodiment of the present invention, the system framework for recognizing users across screens includes an online system L1, a data storage L2, and an offline data processing L3.

[0032] The online system L1 incl...

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Abstract

The invention discloses a cross-screen user identification method and device, and relates to the computer technical field; one specific embodiment mode of the method comprises the following steps: invoking a user account pin and a user identifier user_id; converting the data corresponding to the user identifier user_id into a uniform data structure; processing the user account pin and the converted uniform data structure so as to form from user relation data, and storing the formed user relation data, wherein the user relation data comprises the association relation between the user account pin and the user identifier user_id. The method can solve the data island problems, thus providing complete user data and strong insurance for developing businesses.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to a method and device for identifying users across screens. Background technique [0002] Driven by big data technology, data plays a vital role in the development of various businesses. User data is the golden data in all data, which plays a pivotal role in advertising business, recommendation business and so on. Users generate user data in various scenarios, for example, sub-device scenarios (for example, pc, m-page (mobile browser), app, etc.), and sub-business scenarios (for example, browsing product data, shopping data, Toutiao behavior data, etc.) . [0003] For mobile devices, a user can be uniquely identified by the device id. For PC browsers or m-pages, cookies can be planted in the browser to uniquely identify a user. Android devices can use imei (InternationalMobile Equipment Identity, International Mobile Equipment Identity) as the device id, and Apple dev...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08G06F17/30
CPCG06F16/215G06F16/284G06F16/958H04L67/146H04L67/148
Inventor 徐文胜商建国
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD
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