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Marketing management platform

A marketing management and platform technology, applied in marketing, customer communication, market data collection, etc., to achieve the effect of improving the accuracy of decision-making and ensuring objectivity

Inactive Publication Date: 2017-11-21
无锡智道安盈科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, the traditional CRM management system cannot meet the following characteristics of precision marketing in the new era:

Method used

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  • Marketing management platform

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Embodiment Construction

[0013] Embodiments of the present invention are described below through specific examples, and those skilled in the art can easily understand other advantages and effects of the present invention from the content disclosed in this specification. The application of the present invention can also be implemented or applied through other different specific implementation modes, and the details in this specification can also be modified or changed based on different viewpoints and applications without departing from the spirit of the patent application.

[0014] Depend on figure 1 It can be seen that the present invention includes: a client front-end contact layer, an intermediate business logic layer, and a back-end data layer, and the client front-end contact layer includes active marketing channels and interactive marketing channels; the intermediate business logic layer is used to provide customers with Centered and order-centered business management functions, including market...

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Abstract

A marketing management platform, including: client front -end contact layer, intermediate business logic layer, back -end data layer, which include active marketing channels and interactive marketing channels;Centered and order -centered business management functions, including marketing functions, customer service functions, loyalty plans, and commercial intelligence; the back -end data layer preserves customer data, which includes social activity data and customer feature data.The back -end data layer adopts customer grouping including customer data, and directly communicates with customers through active marketing channels and interactive marketing channels. Whether it is customer screening, customer perspective, or marketing activities, it is based on a large number of customers and customer behavior data as the data as the data.Basis provides users with multi -dimensional data analysis, and provides marketing and service support on the basis to ensure the objectivity of business logic and greatly improve the accuracy of decision -making.

Description

technical field [0001] The invention relates to the technical field of data management platforms, in particular to a marketing management platform. Background technique [0002] In recent years, the e-commerce and digital precision marketing industries have developed rapidly. The fierce competition in various industries has intensified the competition for customers in various industries. How to accurately understand customers and how to implement refined marketing has become a very urgent demand for enterprises. . [0003] On the other hand, the massive amount of customer data in the era of big data just provides a data basis for accurate understanding of customers, making refined marketing possible. [0004] However, the traditional CRM management system cannot meet the following characteristics of precision marketing in the new era: [0005] (1) Simple sales process; (2) Refined marketing; (3) Massive data processing; (4) Refined customer segmentation; (5) Simple and fas...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0201G06Q30/0281
Inventor 郑高峰林强
Owner 无锡智道安盈科技有限公司
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