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Big-data-based competitor product analysis method and system

An analysis method and big data technology, applied in the field of competitive product analysis, can solve the problems of failure to achieve the analysis and comparison of product function characteristics, differences in search volume, and inability to accurately find out, etc.

Inactive Publication Date: 2017-12-15
刘赓
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Problems solved by technology

Funnel analysis, this kind of behavior judgment analysis, can only analyze the problem of a certain link of the product, and cannot accurately find out the specific details of a certain link and which function has the problem, which has great limitations. There is no analysis and comparison of product features. achieve a good purpose
The method of comparative analysis of the amount of search engine attention, because the amount of search keywords only shows the search popularity and attention of the keywords in a macroscopic view, the people based on the search may not be the same group of people, resulting in differences in search volume, and mistakenly believe that a certain feature is More attention, it will be very misleading, and this simple comparison of search volume cannot clarify the functional differences between a certain product and competing products

Method used

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Embodiment Construction

[0074] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0075] Those skilled in the art will understand that unless otherwise stated, the singular forms "a", "an", "said" and "the" used herein may also include plural forms. It should be further understood that the word "comprising" used in the description of the present invention refers to the presence of said features, integers, steps, operations, elements and / or components, but does not exclude the presence or addition of one or more o...

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Abstract

The invention, which relates to the field of competitor product analysis technology, proposes a big-data-based competitor product analysis method and system. The method comprises: historical internet behavior data of each user in a sampled user group are obtained, and the obtained historical internet behavior data are analyzed by a funnel analysis method to obtain like products of a target product, wherein the like products are ones with the same market orientation as the target product; association degrees between all like products and the target product are obtained respectively; one product with the corresponding association degree larger than a first preset threshold is selected as a competitor product of the target product; and historical internet behavior data related with the target product and the competitor product are analyzed to generate a defensive strategy of the target product relative to the competitor product. Therefore, competitor product orientation and analysis can be realized effectively and accurately; and a basis for making an effective competition strategy for a target product is provided; and an effective putting strategy is made based on the attention orientation of the user.

Description

technical field [0001] The present invention relates to the technical field of competitive product analysis, in particular to a big data-based competitive product analysis method and system. Background technique [0002] In various industries, research on competing products is generally highly valued. Competitive product analysis or brand analysis is one of the important means for many companies to do brand market strategy research in the market, and it is also the best way for companies to operate in the market for competitors. Investigation and Analysis. Every company needs to analyze and improve its own products to occupy more markets, so competing product analysis is the most common and important analysis method in the market. After product development and launch, all companies or brands need to analyze competing products to evaluate the advantages and disadvantages of existing or potential competitive products. Based on this analysis, we can carry out more comprehensi...

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0201
Inventor 刘赓
Owner 刘赓
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