Intelligent interactive multimedia display system and implementation method thereof

Abstract

The invention discloses an intelligent interactive multimedia display system and an implementation method thereof. The intelligent interactive multimedia display system is composed of a commodity display medium, an interactive display unit, a face detection and identification unit, an interaction triggering unit, a signal processing unit and a cloud server. Face detection is conducted in real time by adopting a built-in camera of an all-in-one touch screen to achieve active interaction, and therefore the possibility that commodities are concerned can be greatly increased; compared with the traditional mode that people counting or personnel identification is conducted by an infrared sensor, a WIFI probe and the like, the system is more precise and effective, and various invalid interferences can be eliminated; and differentiation interaction is conducted through a face identification technology, advertising copies can be automatically changed according to the age and the sex, the purpose of enabling advertising to be targeted is achieved, the interest of consumers is increased, and the sale success rate is increased.

Description

technical field [0001] The invention relates to the technical field of Internet communication, in particular to an intelligent interactive multimedia display system and its realization method. Background technique [0002] In the sales link facing direct consumers, product display, attracting attention and detailed function introduction are several important factors affecting product sales. For consumers who do not have direct purchase goals and purchase plans, only after attracting consumers' attention, arousing consumers' interest, and prompting them to further understand the product's functions can they have a consumption action. Therefore, no matter whether it is a large supermarket or a small store, it will consider the upper, middle and lower positions of the shelves, the direction and sight of people, how to combine products and shelves, how to combine products and products, and so on. Product sellers always want their products to be placed in the most conspicuous pl...

AI Technical Summary

Problems solved by technology

Lack of active attraction to consumers, unable to attract consumers' attention and stimulate consumers' desire to know about products when they pass by the shelves

[0009] At the same time, the above-mentioned invention lacks the data collection function or the collected information is not comprehensive enough to provide marketing decision-making data that merchants urgently want to know, such as the number of people who pay attention to the product, time distribution, gender ratio, age distribution, etc.; It can be seen from the above that the circuit of the above invention is complicated, and the excessive wiring reduces the scalability of the system. With the change of the specifications, models and sizes of the shelves and containers, the system needs to be re-wired

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