Micro-blog performance evaluation method and device
A technology of microblogging and evaluation value, applied in the Internet field, which can solve problems such as object parts that cannot be correctly segmented in images
Inactive Publication Date: 2018-01-09
北京秒针人工智能科技有限公司
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[0005] Embodiments of the present invention provide a method and device for image object component-level semantic segmentation to solve the problem that existing image object component-level semantic segmentation methods cannot correctly segment image object components
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[0075] In order to make the purposes, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments These are some embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative efforts shall fall within the protection scope of the present invention.
[0076] At present, there are many methods of paid promotion on the Internet. They only focus on the number of superficial interactions and measure the effect by the number of interactions. However, apart from interactions, exposure is also an important aspect of social media advertising.
[0077] In the method of the embodiment of t...
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The embodiment of the invention provides a micro-blog performance evaluation method and device. The method comprises the steps of acquiring the raw data of the micro-blog content, wherein the raw dataincludes the exposure amount, the comment amount, the forwarding amount and the praising amount of the micro-blog content; according to the exposure amount, the comment quantity, the forwarding quantity and the praising amount, determining a first evaluation value of the micro-blog performance. According to the technical scheme of the application, during the performance evaluation of the micro-blog content, not only the influence of the interaction amount of the micro-blog (namely the comment quantity, the forwarding quantity and the praising amount) on the performance evaluation of the micro-blog content is considered, but also the influence of the exposure amount on the performance evaluation of the micro-blog content is considered. Therefore, the performance evaluation accuracy of themicro-blog content is improved. Meanwhile, a large amount of labor cost is saved, and the efficiency is improved.
Description
technical field [0001] Embodiments of the present invention relate to Internet technologies, and in particular, to a method and device for evaluating microblog performance. Background technique [0002] With the development of Internet technology, the development of social network is in full swing, and it has gradually become an important part of the daily life of netizens. Social networks have brought a brand-new low-cost publicity platform. They achieve the purpose of publicity and control of public opinion by publishing information on specific topics. Among many types of social networks, Weibo has become the main force in social media advertising due to its characteristics of one-way attention, concise content, high real-time and multi-terminal mobile. [0003] Usually, merchants cooperate with KOLs (Key Opinion Leader, opinion leaders), and KOLs launch the promotional information (such as media advertisements) provided by merchants on the Weibo platform, and through ope...
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IPC IPC(8): G06Q30/02G06Q50/00
Inventor 张成
Owner 北京秒针人工智能科技有限公司