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Advertisement data recommendation method and system

A technology of advertising data and recommendation methods, applied in the information field, can solve the problems of uninterested users in video advertisements and poor advertising effectiveness, and achieve the effects of reducing invalid exposure, improving user experience, and reducing low click-through rates

Active Publication Date: 2018-01-16
BEIJING QIYI CENTURY SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In the prior art, after receiving a playback instruction of a certain video advertisement, the network media will randomly select an advertisement presentation form from multiple advertisement presentation forms of the video advertisement, and then display the video advertisement including the selected advertisement presentation form. On online media, however, the video advertisements placed and displayed using the above methods are often not of interest to users, resulting in poor advertising effectiveness

Method used

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  • Advertisement data recommendation method and system
  • Advertisement data recommendation method and system
  • Advertisement data recommendation method and system

Examples

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Embodiment Construction

[0058] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0059] refer to figure 1 , which shows a flow chart of a method for recommending advertisement data according to Embodiment 1 of the present invention, the method may specifically include:

[0060] Step 101, after receiving a browsing request from a user for target advertisement data, acquire user characteristic information of the user.

[0061] The network media is provided with an advertisement delivery platform, and the adverti...

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Abstract

The invention discloses an advertisement data recommendation method and system. The advertisement data recommendation method includes the steps: receiving a request of browsing target advertisement data, from a user, obtaining the user characteristic information of the user, inputting the user characteristic information into a pre-established correlation degree prediction model, obtaining the correlation degree between each advertisement showing mode of the target advertisement data and the browsing request, and recommending the target advertisement data of the advertisement showing mode thatthe correlation degree satisfies the preset conditions to the user. As the advertisement data recommendation method determines the advertisement showing mode according to the user characteristic information of the user so as to determine the recommended advertisement data, the interest of the user on the shown advertisement data is improved; the user experience is improved; and ineffective exposure with low advertisement data clicking rate.

Description

technical field [0001] The invention relates to the field of information technology, in particular to an advertisement data recommendation method and an advertisement data recommendation system. Background technique [0002] With the development of network technology, publishing advertisements on network media for product display has become a common product promotion method for merchants. Advertisement data published on online media can include multiple types, such as graphic advertisements, video advertisements, advertisements combining text and video, etc. Users can obtain product information by viewing advertisements displayed on online media. [0003] At present, some video advertisements include multiple advertisement display forms with different advertisement ideas, and different advertisement display forms will produce different publicity effects for different users. In the prior art, after the network media receives an instruction to play a certain video advertiseme...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 吴健君倪嘉呈
Owner BEIJING QIYI CENTURY SCI & TECH CO LTD
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