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Method and apparatus for displaying advertisement putting regulation and control

A technology for advertising and advertising, applied in the Internet field, can solve problems such as inability to control

Active Publication Date: 2018-02-16
BEIJING QIHOO TECH CO LTD
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  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] In view of this, the present invention provides a display method and device for advertising placement control, the main purpose of which is that the existing Internet media on the SSP platform only regulates the advertising space and advertisement placement strategy of a single ID, and cannot be based on the Internet media's own. Different needs are regulated, and the regulation process is run in the SSP background. When Internet media are not satisfied with the regulation results, they can only reconfigure the advertising space and advertising strategy

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  • Method and apparatus for displaying advertisement putting regulation and control
  • Method and apparatus for displaying advertisement putting regulation and control
  • Method and apparatus for displaying advertisement putting regulation and control

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Embodiment Construction

[0055] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0056] An embodiment of the present invention provides a display method for advertising delivery regulation, such as figure 1 As shown, the method includes:

[0057] 101. Obtain the management information matched with the product information and user information accessed by the supplier platform SSP according to the corresponding relationship of the preset dimensions, and display it.

[0058] Wherein, the preset dimension correspo...

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Abstract

The invention, which relates to the technical field of the internet, discloses a method and apparatus for displaying advertisement putting regulation and control. At present, the internet media only can regulate the advertisement position of the single ID and the advertisement putting strategy in the existing SSP platform but can not carry out regulation based on own different needs of the internet media; and the regulation process is operated at the SSP background and the advertisement position ID and the advertisement putting strategy need to be configured again when the regulation result isnot good. However, with the method and apparatus provided by the invention, the problems are solved. The method is characterized in that product information and user information that are accessed toan SSP as well as management information matched based on a preset dimension correspondence relationship are obtained and the obtained information is displayed; an advertisement position management instruction is received and an advertisement position that is regulated based on an advertisement position editing content carried by the advertisement position management instruction is displayed; andan advertisement putting strategy management instruction is received and an advertisement putting strategy of the advertisement position that is regulated based on an advertisement strategy editing content carried by the advertisement putting strategy management instruction is displayed.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular to a display method and device for regulating and controlling advertisement delivery. Background technique [0002] With the expansion of the scope of Internet applications, it has become the first choice for all advertisers to place advertisements through advertisement transactions with the owner of the advertisement space. Among them, a large number of Internet media application platforms can provide advertisers in the demand-side platform (Demand-Side Platform, DSP) with advertising spaces that meet the needs through the supply-side platform (Sell-Side Platform, SSP), and the advertising space and advertising Delivery is managed. [0003] At present, when the Internet media in the existing SSP platform manage and control the provided advertising space and advertising delivery strategy, they only use a single advertising space ID (Identity, identification number) and...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0241
Inventor 王强刘亚男林龙韦祎谢计涛李建方李振博
Owner BEIJING QIHOO TECH CO LTD
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