Looking for breakthrough ideas for innovation challenges? Try Patsnap Eureka!

Business model based on traditional television program interaction scheme

A business model, technology of TV programs, applied in the field of interaction

Inactive Publication Date: 2018-03-06
上海麦界信息技术有限公司
View PDF10 Cites 2 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, there is no report on this business model

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Business model based on traditional television program interaction scheme
  • Business model based on traditional television program interaction scheme
  • Business model based on traditional television program interaction scheme

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 2

[0045] Please refer to image 3 , image 3 It is a flow chart of a business model for traffic monetization at the mobile terminal of the present invention. A business model for traffic monetization at the mobile terminal. The business model includes a TV synchronous advertisement mode. When an advertisement is inserted into a TV program, the corresponding advertisement information is displayed on the mobile terminal, and the user can click to enter the purchase link or participate in the merchant. active page;

[0046] The model of precise advertising, when it is determined that the user is definitely not interested in the current TV advertisement, the advertisement that the user may be interested in is directly displayed on the TV and mobile phone;

[0047] The mode of user recharge, special effect barrage, and celebrity rewards all require the support of wheat ear coins. When the viewing time and daily tasks are exchanged for free wheat ear coins that cannot meet the user'...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention relates to a business model based on a traditional television program interaction scheme. The business model comprises a cable digital set-top box, an IPTV set-top box, a magazine, a living room television, a mobile terminal, a wheat earing APP, and a cloud service terminal; a remote service terminal firstly extracts an original program audio parameter, participates in program recognition, and pushes a related barrage to the wheat earing APP built in the mobile terminal; the wheat earing APP transmits a program sound recognition barrage to the cloud service terminal; the cloud service terminal recognizes the program sound, and pushes the related barrage to the magazine; and standard programs of the cable digital set-top box or the IPTV set-top box are processed by the magazine and then a barrage superimposed picture is formed and transmitted to the living room television. The business model based on the traditional television program interaction scheme provided by the invention has the following advantages: the interaction between audiences and the interaction between the audiences and programs can be realized, and television advertisements can be purchased, and the business model of the interaction scheme can be applied in the traditional living room television and an interactive television is formed, so that the business model has a broad application prospect inthe promotion and use among users.

Description

technical field [0001] The invention relates to the field of interactive technology, in particular, it is a business model based on traditional TV program interactive solutions. Background technique [0002] At present, when the audience watches TV programs, it is a passive acceptance method. The TV station can watch whatever program is broadcast, and cannot express their own feelings. The TV station can only obtain audience feedback through rating surveys in a limited way. information. And viewers who watch the same TV program want to communicate and watch their feelings with each other, and they can only use the time after watching the program to communicate and share their feelings, and the entertainment of the program has been reduced a lot. That is to say, there is no interaction between the audience and between the program and the audience. For example, it is impossible to reward obvious or players on TV programs, it is impossible to watch celebrity gossip news while ...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/431H04N21/4363H04N21/478H04N21/4788H04N21/488
CPCH04N21/4314H04N21/43637H04N21/47815H04N21/4788H04N21/4884
Inventor 陈志强惠新标
Owner 上海麦界信息技术有限公司
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Patsnap Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Patsnap Eureka Blog
Learn More
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic, Popular Technical Reports.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap|About US| Contact US: help@patsnap.com