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Vehicle entertainment device information pushing method, device and vehicle entertainment device

An entertainment device and information push technology, applied in the automotive field, can solve the problem that passengers cannot push targeted advertising information, and achieve the effect of accurate push

Inactive Publication Date: 2018-03-16
FAFA AUTOMOBILE (CHINA) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Based on this, it is necessary to provide a vehicle entertainment device information push method, device and vehicle entertainment device for the technical problem that the existing technology cannot push targeted advertising information to passengers

Method used

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  • Vehicle entertainment device information pushing method, device and vehicle entertainment device
  • Vehicle entertainment device information pushing method, device and vehicle entertainment device
  • Vehicle entertainment device information pushing method, device and vehicle entertainment device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0054] Such as figure 1 Shown is a working flow chart of a method for pushing information on a vehicle entertainment device provided by an embodiment of the present invention, including:

[0055] Step S101, obtaining passenger car information of the vehicle where the entertainment device is located;

[0056] Step S102, push the advertisement information determined according to the passenger's vehicle information.

[0057] The entertainment device can be a device such as a tablet computer (PAD). The entertainment device has the function of interacting with the background server, and can obtain video programs, perform game interaction, or push advertisements. The entertainment device communicates with the background server through the network, and examples of the network include but not limited to the Internet, intranet, local area network, mobile communication network and combinations thereof.

[0058] Since passengers will send their boarding request to the online car-hailin...

Embodiment 2

[0063] Such as figure 2 Shown is a work flow chart of a method for pushing information on a vehicle entertainment device provided by an optional embodiment of the present invention, including:

[0064] Step S201 , acquiring passenger vehicle information of the vehicle where the entertainment device is located, the passenger vehicle information including passenger boarding events.

[0065] When the passenger boards the car, the server of the online car-hailing company in the vehicle where the entertainment device is located will receive a passenger boarding event, and the boarding event will be sent to the device that processes the advertising information of the entertainment device. For example, a passenger boarding event may be sent to a server responsible for advertising information to the entertainment device, the entertainment device itself, or the vehicle ECU, etc.

[0066]Step S202, in response to the passenger boarding event, generate and push advertisement informatio...

Embodiment 3

[0072] Such as image 3 Shown is a work flow chart of a method for pushing information on a vehicle entertainment device provided in another optional embodiment of the present invention, including:

[0073] Step S301 , acquiring passenger vehicle information of the vehicle where the entertainment device is located, where the passenger vehicle information includes the location where the passenger gets off the vehicle.

[0074] The passenger's alighting location will be sent to the server of the online car-hailing company when the passenger sends a request for an online car-hailing company, and the device for processing entertainment device advertisement information can be obtained from the server of the online car-hailing company. For example, the server responsible for advertising information to the entertainment device, the entertainment device itself, or the ECU of the vehicle can be obtained from the server of the online car-hailing company.

[0075] Step S302, acquiring d...

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PUM

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Abstract

An embodiment of the invention discloses a vehicle entertainment device information pushing method, device and vehicle entertainment device. The method includes acquiring passenger vehicle using information of a vehicle with the entertainment device and pushing advertisement information determined according to the passenger vehicle using information. According to the embodiment of the invention, through acquiring the passenger vehicle using information of the vehicle with the entertainment device, advertisement information determined according to the passenger vehicle using information can begenerated. The pushed information is more targeted for different passengers and pushing accuracy is improved.

Description

technical field [0001] The present invention relates to the technical field related to automobiles, in particular to a vehicle entertainment equipment information push method and device, and the vehicle entertainment equipment. Background technique [0002] Existing taxis, especially online reservation taxis (referred to as online car-hailing), are equipped with entertainment equipment on the vehicle seats for passengers to watch entertainment programs such as videos and advertisements while riding in the vehicle, so that passengers can have a better experience. feeling of using. [0003] When passengers use the entertainment equipment, in order to better promote to the passengers, the prior art pushes advertisement information on the entertainment equipment. [0004] However, the inventor found in the process of realizing the invention that in the existing push method, the information pushed is uniformly distributed by the background server, and the content pushed to any p...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0252G06Q30/0266
Inventor 张昕凯刘道旭李春燕
Owner FAFA AUTOMOBILE (CHINA) CO LTD