Discount coupon delivery method and system

Abstract

The invention discloses a method and system for putting coupons. The method includes: merchants formulate a list of commodity coupons according to their marketing strategies and store them in a coupon library; and shopping information, and stored in the database; through the analysis of the consumer's historical shopping data and this shopping information, one or more commodities that the consumer needs to buy most recently; The purchased products are matched with the coupon list from the coupon library, and the coupon list with a high degree of matching with the products that consumers need to buy most recently is screened out; in the coupon list, the coupons of the preset number of merchants with the highest bid are automatically selected, And send it to the cash register system of the store. The present invention expands the source of advertising profit for the provider of the system and the owner of the supermarket, goods and shopping malls, avoids various inconveniences to consumers caused by blindly distributing various types of coupons, and improves consumer experience.

Description

technical field [0001] The invention relates to a coupon delivery technology, in particular to a coupon delivery method and system. Background technique [0002] Coupons are the most commonly used marketing and advertising methods for merchants. Coupons are divided into direct discount coupons, full discount coupons and discount coupons, etc., and are divided into paper coupons and electronic coupons (including mobile phone coupons) for different store formats. , electronic coupon code, etc.), with the popularization of mobile smart devices and electronic payment, electronic coupons are gradually replacing paper coupons. Compared with paper coupons, electronic coupons based on emails and smart devices are environmentally friendly, Low cost, convenient distribution and other advantages. [0003] At present, the denominations of coupons are all fixed coupons. They only need to be blindly sent to consumers according to the coupon distribution strategy specified by each settled...

AI Technical Summary

Problems solved by technology

[0003] At present, the denominations of coupons are all fixed coupons. They only need to be blindly sent to consumers according to the coupon distribution strategy specified by each settled merchant. There is no targeted delivery to the recipients, and the usage rate is low. The marketing effect is poor; at the same time, as long as the settled merchants launch promotional activities, the supermarket or shopping mall owners will distribute the corresponding coupons to consumers. Coupon management; on the other hand, it is difficult for supermarket or shopping mall owners to increase advertising profits in the way that each coupon is distributed equally.

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