Dynamic generation method of supermarket coupon denomination

A coupon and denomination technology, applied in market data collection, commerce, instruments, etc., can solve the problems of fixed coupon denomination, inability to dynamically change the coupon denomination, unsatisfactory usage rate or income effect, etc., to reduce printing costs and Lower delivery costs, improved delivery efficiency, and better promotional effects

Inactive Publication Date: 2018-04-06
北京翰宁智能科技有限责任公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The technical problem to be solved by the present invention is that the denomination of the existing coupons is fixed, and the denomination of the coupons cannot be changed dynamically even if the usage rate or income effect is not ideal during the event

Method used

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  • Dynamic generation method of supermarket coupon denomination
  • Dynamic generation method of supermarket coupon denomination
  • Dynamic generation method of supermarket coupon denomination

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Embodiment Construction

[0047] The present invention will be described in detail below in conjunction with the accompanying drawings and specific embodiments.

[0048] Such as figure 1 As shown, a dynamic generation method of a supermarket coupon denomination provided by the present invention comprises the following steps:

[0049] Step 1. The merchant formulates the number of coupons to be distributed and the total amount of coupons (the sum of the denominations of each coupon to be distributed) according to the marketing strategy;

[0050]Step 2. Real-time statistics of the number of issued coupons, the total amount of issued coupons, and the historical usage rate of issued coupons, and statistics of sales and calculation of income under the current discount based on sales;

[0051] Step 3. Based on the number of issued coupons, the total amount of issued coupons, the historical usage rate of issued coupons, sales and income, use big data algorithms to recalculate the value range of each coupon; f...

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Abstract

The invention discloses a method for dynamically generating the denomination of coupons in a supermarket, which includes: the merchant formulates the quantity of coupons to be distributed and the total amount of coupons according to the marketing strategy; The historical usage rate of issued coupons, and statistics of sales and calculation of the income under the current discount based on sales; based on the number of issued coupons, the total amount of issued coupons, the historical usage rate of issued coupons, and sales and revenue, use big data algorithms to recalculate the value range of each coupon face value; analyze the consumer's recent consumption behavior through artificial intelligence algorithms, and within the recalculated value range of each coupon face value, Automatic matching calculates the most suitable coupon denomination for the consumer. The invention automatically changes the face value of coupons according to the market reaction and income situation, so as to ensure the maximization of income.

Description

technical field [0001] The invention relates to a voucher generation technology for commodity promotion and service promotion, in particular to a method for dynamically generating supermarket coupon denominations. Background technique [0002] Coupons are the most commonly used marketing and advertising methods for merchants. Coupons are divided into direct discount coupons, full discount coupons and discount coupons, etc., and are divided into paper coupons and electronic coupons (including mobile phone coupons) for different store formats. , electronic coupon code, etc.), with the popularization of mobile smart devices and electronic payment, electronic coupons are gradually replacing paper coupons. Compared with paper coupons, electronic coupons based on emails and smart devices are environmentally friendly, Low cost, convenient distribution and other advantages. [0003] At present, the denominations of coupons are fixed coupons, which are then distributed to consumers ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0224G06Q30/0201G06Q30/0202G06Q30/0239
Inventor 李瀚懿
Owner 北京翰宁智能科技有限责任公司
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