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Self-service user group extension method

An expansion method and user group technology, applied in the field of self-service user group expansion, can solve the problems of huge manpower and time costs, and achieve the effect of strong business orientation, saving time and cost, and achieving similar quantification.

Active Publication Date: 2018-03-30
中国南方航空股份有限公司
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Problems solved by technology

Under the business background of massive advertising by e-commerce giants, hundreds of customized models are required, and the manpower and time costs incurred during this process are undoubtedly huge

Method used

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  • Self-service user group extension method

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Experimental program
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Embodiment

[0039] see figure 1 As shown, the self-service user group expansion method mainly includes four steps.

[0040] S1. Data storage optimization: In order to meet the continuous expansion needs of business personnel, the passenger's portrait tags are stored in the form of a vertical table in the passenger tag portrait system, and the formed vertical table is named User_tag_value, which is mapped from HBase to Hive. Prepare for offline automated analysis;

[0041] Please refer to the table below, the field names in User_tag_value include User_id and Tag_cd, User_id is the unique identifier of the airline member; Tag_cd is the tag code, which is used to represent the portrait tag; the number of digits is 8 digits, and the first 6 digits represent the portrait Tag definition, the last 2 digits of the tag code represent the tag value of the portrait tag.

[0042]

[0043] Using this storage structure, the portrait tags of most passengers User_id can form hundreds or even thousan...

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Abstract

The invention discloses a self-service user group extension method, applied to the field of aviation to realize customization of online advertisement putting. The self-service user group extension method includes the steps of S1, storing and optimizing data; S2, introducing a list of seeded people, to be specific, uploading a list of passengers who have certain common behavior characteristics andneed to be analyzed emphatically to a passenger label figure system; S3, checking figure labels; S4, quantifying the similarity between the other passengers and the seeded people by an improved semi-supervised learning algorithm or similarity distance measure algorithm. In the step S1, the storage structure of data is optimized to meet the business personnel's requirement on continuous data extension; in the step S3, checking of the labels which are guided by the business personnel is achieved; in the step S4, the similarity between the passengers and the seeded people is quantified by the improved algorithms, thus the calculation complexity is reduced and calculation efficiency is improved.

Description

technical field [0001] The invention relates to the field of online advertisement placement in the aviation industry, in particular to a self-service user group expansion method. Background technique [0002] Look-alike audience extension is an effective way to customize online advertising. The use of the user group expansion system in online advertising can help advertisers find similar users who already respond to users, so as to achieve corresponding business goals. Using the user group expansion system, any advertiser can copy a customized user list with high similarity by inputting an existing response user list (seed user list) without knowing the characteristics of the target group. As far as the aviation industry is concerned, in the Internet era where e-commerce is developed, the user group expansion system can not only accurately deliver advertisements and promotional activities, but also realize the needs of "finding people by people" in a broader sense, such as:...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0201G06Q30/0258G06Q30/0271G06Q30/0277
Inventor 程学龙黄文强卢春彭向晖邱文辉
Owner 中国南方航空股份有限公司
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