Method, device and cloud server for determining advertising fraud
An advertising and behavioral technology, applied in the field of advertising, can solve problems that affect the accuracy of advertising cheating behavior analysis, prone to misjudgment, and limit the authority of advertising platforms to read terminal information, so as to speed up the settlement of advertising periods, improve accuracy, The effect of accurate data
Active Publication Date: 2021-06-29
苏州利丰智联科技有限公司
View PDF0 Cites 0 Cited by
- Summary
- Abstract
- Description
- Claims
- Application Information
AI Technical Summary
Problems solved by technology
[0004] In view of this, the present invention provides a method, device and cloud server for determining advertising cheating. The main purpose is to solve the problem that the control right of the terminal is not on the side of the advertiser, and the terminal information can be forged at will after obtaining the control right of the terminal. At the same time, there are more and more security software at present, which limits the authority of the advertising platform to read terminal information, so it is easy to make a misjudgment, which in turn affects the accuracy of the analysis of advertising fraud.
Method used
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View moreImage
Smart Image Click on the blue labels to locate them in the text.
Smart ImageViewing Examples
Examples
Experimental program
Comparison scheme
Effect test
Embodiment Construction
[0131] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.
[0132] The embodiment of the present invention provides a method for determining fraudulent advertisements, which can realize the analysis based on the telecom operator data corresponding to the advertisements to determine whether there are fraudulent advertisements, and can improve the accuracy of the analysis of fraudulent advertisements, such as figure 1 As shown, the method includes:
[0133] 101. Obtain the data of the telecom...
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More PUM
Login to View More Abstract
The invention discloses a method, a device and a cloud server for determining advertising cheating, and relates to the technical field of advertising, which can realize whether there is advertising cheating based on the analysis of telecom operator data corresponding to the advertising behavior, and can improve the analysis of advertising cheating. accuracy. The method includes: obtaining the telecom operator data corresponding to the advertising behavior; extracting the characteristic data corresponding to the preset verification rules from the telecom operator data, and performing verification analysis in combination with the preset verification rules; according to different Verify and analyze the results under the preset verification rules to determine whether there is any advertising fraud. The invention is suitable for advertising campaign analysis.
Description
technical field [0001] The invention relates to the technical field of advertisements, in particular to a method, device and cloud server for determining cheating advertisements. Background technique [0002] With the development of information technology (Information Technology, IT) and smart terminals, and the combination of the advertising industry and information technology, the market size of the Internet online advertising industry is growing. In addition to display advertising, other audiences are analyzed based on user characteristics. Acts such as consumer recommendation and business behavior guidance should also belong to online advertising. Online advertising is welcomed by advertisers for its advantages of various forms, precise matching, and pay-as-you-go. However, more and more links are involved in the online advertising system, and it is difficult for advertisers to make an objective and accurate evaluation of the advertising effect. A large number of advert...
Claims
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More Application Information
Patent Timeline
Login to View More Patent Type & Authority Patents(China)
IPC IPC(8): H04L29/06H04L29/08G06Q30/02
CPCG06Q30/0248G06Q30/0261G06F16/951
Inventor 穆音凯
Owner 苏州利丰智联科技有限公司