Visual adjustment method and device for bus body advertisement delivery line

Abstract

The invention provides a visual adjustment method and device for a bus body advertisement delivery line. The method comprises a step of calling map data through a preset map application interface andgenerating a map display interface, a step of acquiring an existing bus body advertisement delivery line plan, extracting bus lines and feature attributes included in the delivery line plan, adding anediting interface for the delivery line plan on the map display interface so as to visually display the bus lines and the feature attributes in the delivery line plan in the editing interface, and astep of carrying out personalized adjustment on the delivery line plan by using the editing interface with the combination of the bus lines and the feature attributes in the delivery line plan and generating a new bus body advertisement delivery line plan. According to the embodiment of the invention, the visual display of an area covered by a bus line along a route and an area where an advertisement is spread can be carried out, and the evaluation and adjustment of the effects of advertisements delivered in different bus lines by plan adjustment personnel are facilitated.

Description

technical field [0001] The invention relates to the technical field of artificial intelligence, in particular to a method and device for visual adjustment of a bus body advertising delivery route. Background technique [0002] With the development of cities and public transport systems, public transport has become one of the most important means of transportation for urban residents, and it is also a very penetrating outdoor advertising medium. Although the bus carries a large number of user groups every day, the advertising revenue has not achieved good results. The main reason is that at present, we still rely on the traditional simple and rough pricing method, which is usually based on the urban area covered by a bus line or the number of passengers on a bus to evaluate the advertising effect on the bus line and set the advertising price. In fact, this method cannot scientifically evaluate the ratio of actual advertising delivery effect to advertising revenue. Therefore...

AI Technical Summary

Problems solved by technology

[0003] Due to the variety and complexity of urban bus lines, the passenger flow at bus stations varies greatly at different times. In addition, each bus line will pass through different functional areas and different types of passengers, resulting in different advertising effects in different fields. Therefore, relying solely on bus lines Length and passenger flow are difficult to scientifically and accurately evaluate the effect of advertising routes

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