Unlock instant, AI-driven research and patent intelligence for your innovation.

Advertisement controlling method, device and system

A control method and advertising technology, which is applied in the field of advertising, can solve problems such as the lack of pertinence of the advertising file playback mode, and achieve the effect of improving the accuracy of advertising

Inactive Publication Date: 2018-06-08
FOSHAN HUANYUN TECH CO LTD
View PDF13 Cites 6 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The present invention provides an advertisement control method, device and system to solve the problem that the play mode of advertisement files is not well targeted

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Advertisement controlling method, device and system
  • Advertisement controlling method, device and system
  • Advertisement controlling method, device and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0056] like figure 1 As shown, according to an aspect of an embodiment of the present invention, an advertisement control method is provided, the method comprising:

[0057] S110: collecting image information;

[0058] S120: Perform image recognition according to the image information;

[0059] S130: Perform user portrait according to the result of image recognition;

[0060] S140: Play the advertisement file according to the user portrait result.

[0061] Carry out image recognition based on the image information, and make user portraits according to the image recognition results, so that user portraits of people within a certain range around the advertising screen can be obtained, and advertisement files can be played according to the user portraits, so that the target audience of the advertising file is the same as the audience of the advertising screen Consistent, to achieve the effect of accurate advertising.

[0062] In the specific implementation process, the image ...

Embodiment 2

[0081] like image 3 As shown, according to an aspect of an embodiment of the present invention, an advertisement control device is provided, and the device includes:

[0082] A collection module 101, configured to collect image information;

[0083] A recognition module 102, configured to perform image recognition according to image information;

[0084] Portrait module 103, used to perform user portrait according to the result of image recognition;

[0085] The playing module 104 is used to play the advertisement file according to the user portrait result.

[0086] like image 3 As shown, in the specific implementation process, the device also includes:

[0087] An acquisition module 105, configured to acquire a list of advertisement files, the list including attributes of the advertisement files;

[0088] A statistics module 106, configured to count the number of people whose user portraits match the attributes of the advertisement file;

[0089] The sorting module 10...

Embodiment 3

[0099] like Figure 4 As shown, an advertisement control system is provided, the system includes an advertisement screen 2, a server 3;

[0100] like Figure 5 As shown, the advertising screen 2 includes a main control module 20, a communication module 21, a display screen 22 and a camera 23;

[0101] The main control module 20 is used to receive control instructions, and the control instructions are used to control the switch of the display screen 22 and the playback of advertisement files; the main control module 20 is also used to receive advertisement information; the main control module 20 switches according to the control instructions The content in the advertisement information; the main control module 20 sends the image information acquired by the camera 23 to the server.

[0102] The communication module 21 is used to communicate with a server, and transmit control instructions and advertisement information;

[0103] The display screen 22 is used to play advertisem...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention provides an advertisement controlling method. The method comprises the steps of collecting image information; carrying out image recognition according to the image information; carryingout user portraying according to the result of the image recognition; and playing an advertisement file according to the result of the user portraying. The invention also comprises an advertisement controlling device and system. By means of the method, the device and the system which are provided by the invention, the problem that the advertisement file playing mode in the prior art is less targeted is solved and the advertisement can be accurately put according to the user portraying.

Description

technical field [0001] The present invention relates to the field of advertisements, in particular to an advertisement control method, device and system. Background technique [0002] There are many advertising screens in the city to promote culture and commercial advertisements. The advertisement files to be played by the advertisement screen are usually played according to the pre-set list order. However, in different locations, there are often consumer groups, and the advertising audience is quite different. The fixed sequence playback mode is not very targeted, and the advertising audience and the target audience are often inconsistent. [0003] For the above-mentioned problem that the advertising file playing mode in the prior art is not highly targeted, no effective solution has been proposed yet. Contents of the invention [0004] The present invention aims to solve the above-mentioned technical problems at least to a certain extent. [0005] The invention provid...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0251G06Q30/0269
Inventor 韩枚姗左凤娇吴家隐
Owner FOSHAN HUANYUN TECH CO LTD