Electronic red envelope sending method, apparatus and client

An electronic and red envelope technology, applied in the field of information processing, can solve the problems of no real consumption of red envelopes, waste of marketing costs, and low conversion efficiency of consumption, and achieve the effect of increasing the number of payments and reducing marketing costs

Inactive Publication Date: 2018-07-20
ADVANCED NEW TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the target users of red envelopes are often thousands of people, and each person’s feedback on red envelopes is different. There are often a large number of red envelopes that are just received without real consumption. The conversion efficiency of consumption is low, and the marketing cost is wasted.

Method used

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  • Electronic red envelope sending method, apparatus and client
  • Electronic red envelope sending method, apparatus and client
  • Electronic red envelope sending method, apparatus and client

Examples

Experimental program
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Embodiment Construction

[0030] The embodiments of this specification provide a method, device and client for distributing electronic red envelopes.

[0031] In order to enable those skilled in the art to better understand the technical solutions in this specification, the technical solutions in the embodiments of this specification will be clearly and completely described below in conjunction with the drawings in the embodiments of this specification. Obviously, the described The embodiments are only some of the embodiments in this specification, not all of them. Based on the embodiments in this specification, all other embodiments obtained by persons of ordinary skill in the art without creative efforts shall fall within the protection scope of this specification.

[0032] In the embodiment of this specification, considering the distribution of electronic red envelopes to users to promote consumption in stores, it is often necessary to save marketing costs while increasing the number of payments mad...

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PUM

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Abstract

Embodiments of the invention provide an electronic red envelope sending method, apparatus and client. The electronic red envelope sending method includes the steps: acquiring the user characteristic information of a target user; inputting the user characteristic information of the target user into a marketing value rank identification model to train to obtain a marketing value rank which can identify the marketing cost data and the transaction growth data; based on the marketing value rank, determining the sum of the electronic red envelope of the target user; and sending the electronic red envelope with the sum to the target user.

Description

technical field [0001] The embodiments of this specification relate to the field of information processing technology, and in particular to a method, device and client for distributing electronic red envelopes. Background technique [0002] With the popularity of e-commerce and online consumption, online platforms have become an important tool for people to carry out daily consumption. In order to promote consumption, merchants often need to carry out online marketing recommendation activities. Among them, the marketing method of distributing electronic red envelopes to users can quickly attract the attention of many people. Therefore, it is valued by more and more businesses. [0003] At present, when merchants issue electronic red envelopes, they often directly issue red envelopes of the same amount to users on the network platform, which is not targeted. However, the target users of red envelopes are often thousands of people, and each person’s feedback on red envelope...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0207
Inventor 王蓬金赵坤张冠男邹润曾子纯肖灿王盛沈怡涛顾进杰
Owner ADVANCED NEW TECH CO LTD
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